Entrepreneurship: Starting and Operating A Small Business, 6th edition

  • JD LaRock
  • , Caroline Glackin
  • , Steve Mariotti

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Entrepreneurship: Starting & Operating a Small Business outlines the life cycle of an entrepreneurial venture, from concept to implementation to harvesting or replication. While comprehensive, it’s versatile enough for courses covering either step-by-step business planning or the Lean Startup process. You’ll come away with an actionable plan for launching the business you envision.

The 6th Edition reflects shifts in entrepreneurial practices, including remote work and the ubiquity of AI in every corner of the business world. New sections of each chapter demonstrate the uses of AI for business planning and operations. Pearson partners with the Network for Teaching Entrepreneurship (NFTE) on innovative entrepreneurship education, empowering students to turn ideas into impact.

Published by Pearson (March 2nd 2026) - Copyright © 2027

ISBN-13: 9780135419113

Subject: Entrepreneurship

Category:

  1. Entrepreneurs and Entrepreneurship
  2. Pathways to Success: Processes and Instruments
  3. Creating Business from Opportunity
  4. Exploring Your Market
  5. Developing the Marketing Mix and Plan
  6. Smart Selling and Effective Customer Service
  7. Understanding and Managing Start-Up, Fixed, and Variable Costs
  8. Using Financial Statements to Guide a Business
  9. Cash Flow and Taxes
  10. Financing Strategy and Tactics
  11. Addressing Legal Issues and Managing Risk
  12. Operating for Success
  13. Management, Leadership, and Ethical Practices
  14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

APPENDICES

  1. BizBuilder Business Plan
  2. Resources for Entrepreneurs
  3. Useful Formulas and Equations