Business Analytics, Data Science, and AI: A Managerial Approach, 6th edition

  • Ramesh Sharda
  • , Dursun Delen
  • , Efraim Turban

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Business Analytics, Data Science and AI: A Managerial Approach provides a complete guide to understanding and applying the technologies that drive business today. The text introduces the essentials of descriptive, predictive and prescriptive analytics as used in the business world. Vignettes and cases illustrate the real-world capabilities and costs of data science and analytics, as well as the latest advances in AI.

The 6th Edition offers coverage of emerging components of modern-day business decision systems such as deep learning, robotics, agentic AI and more. Other topics receiving fresh coverage include analytics applications in the gaming industry as well as geospatial and cloud-based analytics.

Published by Pearson (February 3rd 2026) - Copyright © 2027

ISBN-13: 9780135437698

Subject: Management Information Systems

Category: Business Intelligence / Analytics

  1. An Overview of Business Analytics, Data Science and AI
  2. Artificial Intelligence Concepts, Drivers, Major Technologies and Business Applications
  3. Descriptive Analytics 1: Nature of Data, Big Data and Statistical Modeling
  4. Descriptive Analytics 2: Business Intelligence Data Warehousing, and Visualization
  5. Predictive Analytics I: Data Mining Process, Methods and Algorithms
  6. Predictive Analytics II: Text, Web and Social Media Analytics
  7. Deep Learning and Cognitive Computing
  8. Prescriptive Analytics: Optimization and Simulation
  9. Landscape of Business Analytics Tools
  10. AI-Based Trends in Analytics and Data Science
  11. Ethical, Privacy and Managerial Considerations in Analytics