<cite>The Practice of Public Relations</cite> provides essential guidance for contemporary PR work in a changing landscape. Seitel weds his experience with light-hearted, energetic prose and an approach favoring reasoning and applications. Using cases, interviews and news stories, he connects theory and philosophy to the practical knowledge needed to take on the complex challenges of PR in today’s digital age. The 15th Edition explores ways of harnessing AI to navigate contemporary communications issues, from public opinion and media relations to employee communications and crisis management. You’ll also examine hot-button issues dominating today’s communications discussions, such as the wealth gap, the decline of traditional media and the rise of social media.

<ol> <li>Defining Public Relations</li> <li>The History and Growth of Public Relations</li> <li>Communication</li> <li>Public Opinion</li> <li>Management</li> <li>Ethics</li> <li>The Law</li> <li>Research</li> <li>Media</li> <li>Social Media</li> <li>Employee Relations</li> <li>Government Relations</li> <li>Diversity Relations</li> <li>International Consumer Relations</li> <li>Integrated Marketing Communications</li> <li>Public Relations Writing</li> <li>Crisis Management</li> </ol>

Fraser P. Seitel

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https://www.pearson.com/en-us/subject-catalog/p/the-practice-of-public-relations/P200000013794/9780135442852

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The Practice of Public Relations

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

The Practice of Public Relations, 15th edition