Marketing for Hospitality and Tourism, 8th edition

  • Philip Kotler
  • , John T. Bowen
  • , Seyhmus Baloglu

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ISBN-13: 9780137499014 (2021 update)

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ISBN-13: 9780137499014 (2021 update)

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Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.

Published by Pearson (July 14th 2021) - Copyright © 2022

ISBN-13: 9780137499014

Subject: Culinary Arts & Hospitality Management

Category: Hospitality Management / Accounting / HR

  1. Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
  2. Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
  3. Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  4. Analyzing the Marketing Environment
  5. Managing Customer Information to Gain Customer Insights
  6. Consumer Markets and Consumer Buying Behavior
  7. Organizational Buyer Behavior
  8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
  9. Designing and Managing Products and Brands: Building Customer Value
  10. Internal Marketing
  11. Pricing: Understanding and Capturing Customer Value
  12. Distribution Channels Delivering Customer Value
  13. Engaging Customers and Communicating Customer Value and Advertising
  14. Promoting Products: Public Relations and Sales Promotions
  15. Professional Sales
  16. Direct, Online, Social Media, and Mobile Marketing
  17. Destination Marketing
  18. Next Year’s Marketing Plan