Strategic Management in Action, 6th edition

  • Mary A. Coulter

$9.99per month

6 monthly payments or pay $59.94 one-time

eTextbook

ISBN-13: 9780137505753 (2021 update)

Purchasing Instructions

This form contains two groups of radio buttons, one for Exam Pack purchasing options, and one for standard purchasing options. Only one option can be chosen for purchase. Any option that is selected will deselect any previously selected purchase option.

eTextbook + Study Prep

ISBN-13: 9780137505753 (2021 update)

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew

For undergraduate and graduate courses in Strategic Management.

Current theories and practice in an interesting, engaging, and easy-to-read format.

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.


The sixth edition continues to present current strategic management theories and practices in an interesting, engaging, and easy-to-read format. There is also a new emphasis on color and photos, making this edition a more visually engaging text for students.

 

Published by Pearson (July 14th 2021) - Copyright © 2022

ISBN-13: 9780137505753

Subject: Management

Category: Strategic Management

Brief Contents

  • Chapter 1: Introducing the Concepts
  • Chapter 2: The Context of Managing Strategically
  • Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
  • Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
  • Chapter 5: Functional and Competitive Strategies
  • Chapter 6: Corporate Strategies
  • Chapter 7: International Strategies