Ensure international business success with language training

Pearson Languages
A group of business people sat in a board room talking
Reading time: 7 minutes

As an ambitious business leader, you understand the importance of effective communication. However, in today’s globalized business environment, communication extends far beyond simple interaction within your organization. It involves breaking language barriers to reach out to the international market, where English training holds the key to unlocking unprecedented expansion and growth. For a business owner or leader, navigating global markets requires not only language proficiency but also a deep understanding of diverse business practices and regulations.

The global trend is clear: Workplace English skills are a must. English is the world’s most spoken language, with one in four of the world’s population speaking it at a useful level. Improved English proficiency broadens your communication avenues, positively impacting every business facet. With English aptitude, expect heightened cultural understanding, increased productivity, efficient teamwork, and elevated positive customer experiences from service departments that ultimately streamline your entire organization.

Five ways language can support global business growth
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English proficiency is not enough. Advanced soft skills like collaboration and decision-making, all bolstered by workplace-relevant English skills, are now a necessity. However, research indicates a critical gap, with 90% of employees seeking language training, yet only 33% currently receiving it. This disparity opens a golden opportunity to boost your business and gain a competitive advantage. Understanding and meeting customer expectations in international markets is essential for achieving company success, as it directly influences customer loyalty, retention and revenue growth.

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities."Takenobu Miki, TORAIZ Inc. President, Japan.

What can language training help with to ensure a successful business?

Improving language skills for your employees is a powerful step towards achieving corporate success. By investing in English language training, you are equipping your entire team with the necessary tools to navigate global markets and communicate effectively with international partners and customers. In addition to this, there are other actions you can take to skyrocket your business plan.

There is no one straight answer but corporate English training can contribute to whether your own business flourishes or not in these ways:

Cultural knowledge and sensitivity

Understanding and respecting cultural differences can significantly enhance international business operations. It fosters a positive working environment and aids in building strong relationships with partners and customers from diverse backgrounds.

Innovation and adaptability

The ability to innovate and adapt to market changes is crucial for successful businesses and for sustaining growth. Businesses that consistently seek out and implement new ideas stay ahead in competitive markets.

Customer experience

Exceptional customer service is a critical component of the overall customer experience, setting a business apart from its competitors through positive experience. It’s essential for retaining customers and encouraging positive word-of-mouth referrals, impacting customer desire to continue doing business with a company.

Strong leadership and management

Effective leadership and management are pivotal in setting a clear vision, making informed decisions, and motivating employees to achieve business goals.

Employee satisfaction

Amidst the 'Great Resignation,' focusing on employee job satisfaction has become crucial for fostering a productive and innovative work environment. Happy employees are more productive, creative and loyal. Creating a positive work culture that values employee well-being can lead to increased job satisfaction and retention. Employers need to re-evaluate what makes their company worth working for and implement strategies to boost job satisfaction and retain top talent.

Employee retention strategies

Developing and implementing effective employee retention strategies is key to sustaining business growth and success. Customizing strategies to meet unique business needs, including competitive pay, wellness offerings, work-life balance, and strong company culture, can significantly impact retaining top talent.

Language learning training intertwines with all these aspects and can support your company's business plans to reach its goals.

How can I use workplace language training to make my business more successful?

Here are but a few ways:

Encourage a culture of learning and development

Firstly, implementing a culture of continuous learning and development within your company can significantly contribute to business growth.

Encouraging your team to engage in ongoing professional development, not only in language skills but also in areas relevant to your industry, keeps your business at the forefront of innovation.

Regular training sessions, workshops and courses can foster an environment of growth, where employees feel valued and motivated. Leaders use platforms like Versant by Pearson to gain an accurate picture of current skill levels and identify existing gaps, helping to address them before they become a potential risk.

Foster strong leadership and management skills within your organization

Leadership and management are the cornerstones of a successful business, and language learning can significantly bolster these areas. Effective communication is a critical leadership skill, enabling managers to convey their vision and directives more clearly and persuasively. By investing in language training, leaders can overcome communication barriers, foster a more inclusive environment, and engage with a global team more effectively.

This not only enhances internal operations but also improves negotiations and relationships with international clients, suppliers and partners. In addition, bilingual or multilingual leaders are perceived as more competent and are better equipped to understand and appreciate cultural nuances, which can lead to stronger, trust-based business relationships. Through language learning, business leaders and managers can expand their influence, drive global strategies more successfully, and steer their organizations towards greater international success.

Enhanced leadership fortifies team dynamics and fosters stronger relationships, significantly benefiting diversity, equity, and inclusion (DE&I) initiatives within your organization. This fosters a vibrant learning culture, promoting increased collaboration and cooperation. Such an environment enhances a sense of belonging and unites the team towards achieving common objectives, thereby elevating overall business performance and harmony.

Professional development opportunities to help employee retention

Employee retention is a common worry for most businesses; 93% of organizations are concerned about employee retention and providing learning opportunities is the number one way they are working to improve this.

Prioritizing language training offers substantial benefits, not only to talent acquisition and development leaders but also to customer service teams. It emphasizes their crucial role in enhancing customer experience through professional development and permits access to wider, more diverse talent pools in your recruitment initiatives.

Furthermore, it signifies your commitment to ongoing language development, an increasingly important factor for employees, particularly Gen Z and Millennials, and supports teams in being more productive, efficient and capable of providing premier service.

Your business should not consider language learning a siloed function but rather an embedded culture across the organization. This approach ensures skill levels are always adequate and improving, ready for new business opportunities. Additionally, a happy and skilled team plays a pivotal role in creating personalized experiences that foster emotional connections with customers, contributing significantly to overall success and customer loyalty.

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.” – Pearson's global research report, How English empowers your tomorrow.

Utilize technology and learning tools

Using online language learning platforms like Mondly by Pearson can rapidly accelerate language acquisition among your employees. Alongside self-paced solutions for Workplace English and General Language Learning, these platforms offer live sessions with expert fluent tutors, enhancing workplace language proficiency.

Incorporating language training to gain a competitive edge

Improving language skills through training is a powerful step towards achieving success for your business. By enhancing customer satisfaction, reducing churn, and driving higher revenues, a customer experience strategy can significantly contribute to business growth. It is crucial to understand and focus on the entire customer journey, from first contact to becoming a loyal customer, to effectively meet global market demands with improved language skills.

A strategic approach to raising language proficiency levels is indispensable to facilitating global success, increasing growth potential, and preparing your team to operate in new international markets. It’s time to reinforce language skills across your organization and access the competitive advantage you need to succeed in international markets.

Engage with Mondly by Pearson today - a flexible and engaging suite of workplace-relevant language learning solutions designed to develop employees’ language skills and assess progress with Versant by Pearson for flexible language testing and certification. Empower your business for international success.

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    AI scoring vs human scoring for language tests: What's the difference?

    By Charlotte Guest
    Reading time: 6 minutes

    When entering the world of language proficiency tests, test takers are often faced with a dilemma: Should they opt for tests scored by humans or those assessed by artificial intelligence (AI)? The choice might seem trivial at first, but understanding the differences between AI scoring and human language test scoring can significantly impact preparation strategy and, ultimately, determine test outcomes.

    The human touch in language proficiency testing and scoring

    Historically, language tests have been scored by human assessors. This method leverages the nuanced understanding that humans have of language, including idiomatic expressions, cultural references, and the subtleties of tone and even writing style, akin to the capabilities of the human brain. Human scorers can appreciate the creative and original use of language, potentially rewarding test takers for flair and originality in their answers. Scorers are particularly effective at evaluating progress or achievement tests, which are designed to assess a student's language knowledge and progress after completing a particular chapter, unit, or at the end of a course, reflecting how well the language tester is performing in their language learning studies.

    One significant difference between human and AI scoring is how they handle context. Human scorers can understand the significance and implications of a particular word or phrase in a given context, while AI algorithms rely on predetermined rules and datasets.

    The adaptability and learning capabilities of human brains contribute significantly to the effectiveness of scoring in language tests, mirroring how these brains adjust and learn from new information.

    Advantages:

    • Nuanced understanding: Human scorers are adept at interpreting the complexities and nuances of language that AI might miss.
    • Contextual flexibility: Humans can consider context beyond the written or spoken word, understanding cultural and situational implications.

    Disadvantages:

    • Subjectivity and inconsistency: Despite rigorous training, human-based scoring can introduce a level of subjectivity and variability, potentially affecting the fairness and reliability of scores.
    • Time and resource intensive: Human-based scoring is labor-intensive and time-consuming, often resulting in longer waiting times for results.
    • Human bias: Assessors, despite being highly trained and experienced, bring their own perspectives, preferences and preconceptions into the grading process. This can lead to variability in scoring, where two equally competent test takers might receive different scores based on the scorer's subjective judgment.

    The rise of AI in language test scoring

    With advancements in technology, AI-based scoring systems have started to play a significant role in language assessment. These systems utilize algorithms and natural language processing (NLP) techniques to evaluate test responses. AI scoring promises objectivity and efficiency, offering a standardized way to assess language and proficiency level.

    Advantages:

    • Consistency: AI scoring systems provide a consistent scoring method, applying the same criteria across all test takers, thereby reducing the potential for bias.
    • Speed: AI can process and score tests much faster than human scorers can, leading to quicker results turnaround.
    • Great for more nervous testers: Not everyone likes having to take a test in front of a person, so AI removes that extra stress.

    Disadvantages:

    • Lack of nuance recognition: AI may not fully understand subtle nuances, creativity, or complex structures in language the way a human scorer can.
    • Dependence on data: The effectiveness of AI scoring is heavily reliant on the data it has been trained on, which can limit its ability to interpret less common responses accurately.

    Making the choice

    When deciding between tests scored by humans or AI, consider the following factors:

    • Your strengths: If you have a creative flair and excel at expressing original thoughts, human-scored tests might appreciate your unique approach more. Conversely, if you excel in structured language use and clear, concise expression, AI-scored tests could work to your advantage.
    • Your goals: Consider why you're taking the test. Some organizations might prefer one scoring method over the other, so it's worth investigating their preferences.
    • Preparation time: If you're on a tight schedule, the quicker turnaround time of AI-scored tests might be beneficial.

    Ultimately, both scoring methods aim to measure and assess language proficiency accurately. The key is understanding how each approach aligns with your personal strengths and goals.

    The bias factor in language testing

    An often-discussed concern in both AI and human language test scoring is the issue of bias. With AI scoring, biases can be ingrained in the algorithms due to the data they are trained on, but if the system is well designed, bias can be removed and provide fairer scoring.

    Conversely speaking, human scorers, despite their best efforts to remain objective, bring their own subconscious biases to the evaluation process. These biases might be related to a test taker's accent, dialect, or even the content of their responses, which could subtly influence the scorer's perceptions and judgments. Efforts are continually made to mitigate these biases in both approaches to ensure a fair and equitable assessment for all test takers.

    Preparing for success in foreign language proficiency tests

    Regardless of the scoring method, thorough preparation remains, of course, crucial. Familiarize yourself with the test format, practice under timed conditions, and seek feedback on your performance, whether from teachers, peers, or through self-assessment tools.

    The distinctions between AI scoring and human in language tests continue to blur, with many exams now incorporating a mix of both to have students leverage their respective strengths. Understanding and interpreting written language is essential in preparing for language proficiency tests, especially for reading tests. By understanding these differences, test takers can better prepare for their exams, setting themselves up for the best possible outcome.

    Will AI replace human-marked tests?

    The question of whether AI will replace markers in language tests is complex and multifaceted. On one hand, the efficiency, consistency and scalability of AI scoring systems present a compelling case for their increased utilization. These systems can process vast numbers of tests in a fraction of the time it takes markers, providing quick feedback that is invaluable in educational settings. On the other hand, the nuanced understanding, contextual knowledge, flexibility, and ability to appreciate the subtleties of language that human markers bring to the table are qualities that AI has yet to fully replicate.

    Both AI and human-based scoring aim to accurately assess language proficiency levels, such as those defined by the Common European Framework of Reference for Languages or the Global Scale of English, where a level like C2 or 85-90 indicates that a student can understand virtually everything, master the foreign language perfectly, and potentially have superior knowledge compared to a native speaker.

    The integration of AI in language testing is less about replacement and more about complementing and enhancing the existing processes. AI can handle the objective, clear-cut aspects of language testing, freeing markers to focus on the more subjective, nuanced responses that require a human touch. This hybrid approach could lead to a more robust, efficient and fair assessment system, leveraging the strengths of both humans and AI.

    Future developments in AI technology and machine learning may narrow the gap between AI and human grading capabilities. However, the ethical considerations, such as ensuring fairness and addressing bias, along with the desire to maintain a human element in education, suggest that a balanced approach will persist. In conclusion, while AI will increasingly play a significant role in language testing, it is unlikely to completely replace markers. Instead, the future lies in finding the optimal synergy between technological advancements and human judgment to enhance the fairness, accuracy and efficiency of language proficiency assessments.

    Tests to let your language skills shine through

    Explore Pearson's innovative language testing solutions today and discover how we are blending the best of AI technology and our own expertise to offer you reliable, fair and efficient language proficiency assessments. We are committed to offering reliable and credible proficiency tests, ensuring that our certifications are recognized for job applications, university admissions, citizenship applications, and by employers worldwide. Whether you're gearing up for academic, professional, or personal success, our tests are designed to meet your diverse needs and help unlock your full potential.

    Take the next step in your language learning journey with Pearson and experience the difference that a meticulously crafted test can make.

  • Woman standing outside with a coffee and headphones

    Using language learning as a form of self-care for wellbeing

    By Charlotte Guest
    Reading time: 6.5 minuts

    In today’s fast-paced world, finding time for self-care is more important than ever. Among a range of traditional self-care practices, learning a language emerges as an unexpected but incredibly rewarding approach. Learning a foreign language is a key aspect of personal development and can help your mental health, offering benefits like improved career opportunities, enhanced creativity, and the ability to connect with people from diverse cultures.

  • A woman teaching in front of a laptop with a noteboard behind her

    Implications for educators on fostering student success

    By Belgin Elmas
    Reading time: 5 minutes

    Pearson’s recent report, “How English empowers your tomorrow,” carries significant implications for educators. It underlines that increased English proficiency correlates with improved economic and social outcomes. Educational institutions play a crucial role in preparing students for professional success, employing various pedagogical approaches and teaching methods to meet the diverse needs of learners across universities, colleges and schools. However, the main unfortunate result of the report for educators is the argument that learners are leaving formal education without the essential skills required to achieve these better outcomes.

    Furthermore, as stated in the report, many of them are not lucky enough to be adequately equipped for the demands of their professional roles as they continue their careers. This emphasizes educators’ underlying responsibility to critically evaluate their teaching and assessment methods to ensure their students are effectively prepared for real-world challenges, especially as they transition into higher education where the stakes for academic and professional success are significantly elevated.

    The data of the report comes from five countries, and while Turkey is not one of them, many of the findings are still relevant to the English language education system in Turkey. Given the significant investment of time and effort, with foreign language education starting in the second grade for the majority of students in the Ministry of National Education schools, better outcomes would be expected in mastering the global language.

    Numerous reasons contributing to this failure could be listed but I would put the perception of how language is defined, taught and assessed within the education system in first place. English language classes are generally approached as “subjects to be taught” at schools, and rather than focusing on finding ways of improving learners’ skills in the foreign language, the curriculum includes “topics to be covered” with a heavy focus on grammar and vocabulary.

    This, of course, extends to assessment practices, and the cycle continues primarily with teaching and assessing grammar and vocabulary proficiency. Participants in Pearson’s report claim the heavy emphasis on teaching grammar and vocabulary, and not having enough opportunities to practice the language both inside and outside the classroom, as the three primary factors contributing to their lack of communication skills. If this was asked to Turkish learners, it’s highly likely that we would get the exact same three top reasons. The implication for educators here is very explicit: we must first revisit the definition of what “knowing a language is” and align our definition with our teaching and assessment methodology. What use is knowing a language without being able to communicate with it?

    New opportunities needed for practice

    Another clear implication for learners’ lack of opportunities to use the target language both in and outside the classroom is evident; teachers must refrain from dominating classroom discourse and instead create opportunities for learners to actively engage with the language. Recognizing common learning barriers in this context is crucial, as these barriers can significantly hinder students' ability to practice language skills effectively in corporate settings, professional development, and adult learning environments. Especially in a foreign language context, like in Turkey, this would gain even more importance for the students who lack opportunities to practice their target language in their daily lives.

    Understanding different learning styles is essential in this process, as it allows teachers to design engagement strategies that accommodate visual, kinaesthetic, or auditory learning preferences, thus addressing the limitations and specific needs of individual learners. Teachers, who are reported to dominate 80% of class time with their own talk, have the primary responsibility for this issue. These teachers, which refers to the majority, should monitor themselves to ensure they are creating opportunities for active participation and language practice for their students.

    Encouraging the learning process as an everyday habit

    Students seem to need guidance for practicing the language not only inside but also outside the classroom to improve their proficiency, where external factors such as limited access to resources and environmental distractions can significantly hinder their ability to learn. Integrating technology into education and guiding students to continue their learning beyond classroom settings would undoubtedly be valuable advice. Language learning apps and especially social media can empower students to engage with the language in creative and meaningful ways, addressing extrinsic barriers by providing access to resources and support that overcome the lack of support from teachers or peers and environmental distractions.

    Being able to function in a foreign language, such as negotiating, giving opinions, and making suggestions, were indicated as areas where the gap exists between what is needed and what students possess in language skills. Such a result would again require a shift towards more communicative and task-based language teaching approaches, giving opportunities for students to exercise these skills not only in professional but also in academic and social contexts.

    Raising awareness among students about the benefits of language proficiency can be suggested as another implication that will also inspire them. Aligning educational curricula with real-life needs and raising awareness of both students and teachers about the rationale behind it is crucial for helping students set their own goals more accurately while their teachers guide them with realistic expectations.

    Understanding motivational learning barriers

    "I didn’t feel as if I was making progress" was one of the barriers participants indicated was stopping them from achieving greater proficiency, highlighting an emotional learning barrier that stems from internal challenges such as peer pressure and resistance to change. This gives another implication for assisting students to recognize and appreciate how much they have achieved in their learning process and how much more there is to achieve. Additionally, motivational barriers play a significant role, as they reflect the obstacles that arise from losing curiosity and desire for learning, leading to students missing classes or refusing to take courses. The Global Scale of English (GSE) is definitely a valuable tool to track learner progress by providing a concrete framework and by improving their confidence, thereby helping to overcome both emotional and motivational barriers.

    In conclusion, while the list of implications for educators might be enhanced, the most significant suggestion lies in reconsidering our perception of language learning and proficiency. This shift in perspective will have a great impact on all aspects of language education, particularly teaching and assessment methodologies. Embracing this new understanding of language teaching will not only enhance the effectiveness of language education but also better prepare learners for real-world language use and interaction and better life conditions.