English for employability: Why teaching general English is not enough

Ehsan Gorji
Ehsan Gorji
A teacher stood at the front of the class talking to her class
Reading time: 4 minutes

Many English language learners are studying English with the aim of getting down to the nitty-gritty of the language they need for their profession. Whether the learner is an engineer, a lawyer, a nanny, a nurse, a police officer, a cook, or a salesperson, simply teaching general English or even English for specific purposes is not enough. We need to improve our learners’ skills for employability.

The four maxims of conversation

In his article Logic and Conversation, Paul Grice, a philosopher of language, proposes that every conversation is based on four maxims: quantity, quality, relation and manner. He believes that if these maxims combine successfully, then the best conversation will take place and the right message will be delivered to the right person at the right time.

The four maxims take on a deeper significance when it comes to the workplace, where things are often more formal and more urgent. Many human resources (HR) managers have spent hours fine-tuning workplace conversations simply because a job candidate or employee has not been adequately educated to the level of English language that a job role demands. This, coupled with the fact that many companies across the globe are adopting English as their official corporate language, has resulted in a new requirement in the world of business: mastery of the English language.

It would not be satisfactory for an employee to be turned down for a job vacancy, to be disqualified after a while; or fail to fulfil his or her assigned tasks, because their English language profile either does not correlate with what the job fully expects or does not possess even the essential must-have can-dos of the job role.

How the GSE Job Profiles can help

The Job Profiles within the Global Scale of English (GSE) Teacher Toolkit can help target those ‘must-have can-dos’ related to various job roles. The ‘Choose Learner’ drop-down menu offers the opportunity to view GSE Learning Objectives for four learner types: in this case, select ‘Professional Learners’. You can then click on the ‘Choose Job Role’ button to narrow down the objectives specific for a particular job role – for example, ‘Office and Administrative Support’ and then ‘Hotel, Motel and Resort Desk Clerks’.

Then, I can choose the GSE/CEFR range I want to apply to my results. In this example, I would like to know what English language skills a hotel desk clerk is expected to master for B1-B1+/GSE: 43-58.

Screenshot of gse toolkit

When I click ‘Show Results’, I am presented with a list of 13 learning objectives in the four skills of reading, listening, speaking and writing. For example:

  • Speaking: Can suggest a resolution to a conflict in a simple negotiation using fixed expressions. (B1+/GSE 53)
  • Reading: Can understand clearly written, straightforward instructions on how to use a piece of equipment. (B1/GSE 46)

Concentrating on specific skills

The Professional section of the GSE Teacher Toolkit also has the option to select learning objectives according to a specific business skill. Consider this scenario: Ms. Lahm is an HR manager at the imaginary LydoApps company, which designs and sells computer programs and apps in Germany. She already knows her team has the following English language profile:

Team 1

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 15

Nationality: German

Department: Print programs

Team 2

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 12

Nationality: German

Department: Packages

Team 3

English language profile: GSE 10-50 / B1

Number of employees: 9

Nationality: German

Department: Customer care

Team 4

English language profile: GSE 10-50 / B1

Number of employees: 5

Nationality: German

Department: Design engineering  

Team 5

English language profile: GSE 10-58 / B1+

Number of employees: 3

Nationality: German

Department: Overseas  

Ms. Lahm wishes to critically check what skills her Customer Care employees need to answer telephone calls in English. She selects ‘Business Skills’ and then ‘Telephoning’, with a GSE/CEFR range of 10-50.

Ms Lahm now has 28 GSE Learning Objectives related to English telephoning, for example:

  • Can introduce themselves on the phone and close a simple call. (A2/GSE 33)
  • Can ask for repetition or clarification on the phone in a simple way. (A2/GSE 35)
  • Can answer simple work-related questions on the phone using fixed expressions. (A2+/GSE 40)
  • Can use simple appropriate language to check that information has been understood on the phone. (B1/GSE 45)

Ms. Lahm can now use these GSE Learning Objectives to help organize her current team and recruit new colleagues with the appropriate skills for the job.

Try out the GSE Teacher Toolkit today

The GSE Teacher Toolkit is a fantastic resource when it comes to teaching English. General English is often not enough – and it can be daunting for teachers when they are faced with the whole of the language to teach.

Both teachers and HR managers can use the Job Profiles feature of the GSE Teacher Toolkit to examine more than 200 jobs for their English language profile and, by targeting these specific language functions, can prepare students for their chosen careers and recruit candidates with the level of English required to successfully perform a given job.

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    1. Start with “green reading”: texts that open doors, not close them

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    • Short stories that explore human-nature relationships, scarcity, or future societies shaped by environmental change.
    • Poetry that foregrounds place, seasons, biodiversity or loss. Nature poetry is an easy bridge into imagery, tone and figurative language.
    • Nonfiction articles on fast fashion, food waste, wildfires, local conservation projects or “greenwashing” in advertising.
    • Speeches and opinion pieces that let students analyze rhetoric, claims, evidence, emotional appeals and bias.

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    2. Teach language as power: sustainability is a rhetoric unit waiting to happen

    Sustainability conversations are full of persuasive language, sometimes honest, sometimes manipulative. That makes them perfect material for rhetoric and media literacy.

    Mini-lessons you can try:

    • Greenwashing detective work: bring in ads or brand sustainability statements. Ask: What claims are being made? What evidence is offered? What’s vague? What’s measurable?
    • Framing and connotation: compare “climate change” vs. “climate crisis,” “carbon-neutral” vs. “net zero,” “natural” vs. “organic.” What do these terms imply and who benefits?
    • Tone analysis: how do different outlets report the same environmental story? Neutral? Alarmist? Dismissive? Hopeful? Students can annotate for diction and bias.

    This helps students become more thoughtful readers and more ethical communicators, two outcomes worth aiming for even when the topic isn’t sustainability.

    3. Make writing real: sustainability projects with authentic audiences

    When students feel their writing has a purpose beyond “hand it in, get a grade”, quality and investment usually rise. Sustainability offers plenty of authentic writing opportunities, even at a small scale.

    Writing tasks that work well:

    • Letters or emails to the school administration proposing a realistic change (recycling signage, reducing single-use plastics at events, a second-hand uniform swap).
    • Op-eds for the school newsletter on an issue students care about (food waste in the cafeteria, bus vs. car drop-offs, energy use).
    • Instructional writing: “How to…” guides for greener habits (thrifting, repairing clothes, reducing digital clutter).
    • Podcast scripts or short documentary-style narration about a local environmental story.

    The trick is to keep the scope manageable. Sustainability writing doesn’t need to save the planet; it needs to strengthen students’ ability to argue clearly, use credible evidence and write with voice.

    4. Use storytelling to build empathy and avoid burnout

    Many students feel overwhelmed by environmental news. English teachers are well placed to counter “doom fatigue” by using narrative, especially stories that hold complexity.

    Try prompts that balance realism with agency:

    • Write a scene where a character makes a small decision that has ripple effects.
    • Create a “future news report” set 20 years from now, showing both challenges and adaptations.
    • Write from a non-human perspective (a river, an old tree, an urban fox) to practice voice and point of view.

    The goal isn’t to sugarcoat realities, but to make room for imagination and nuance: people can be contradictory; systems shape choices; hope can be practical, not sentimental.

    5. Build sustainability into routine classroom habits (so it’s not just a topic)

    Sometimes, green education is less about what you teach and more about how the classroom runs.

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    • Do a short “language + environment” warm-up once a week: a new word (like “circular economy” or “biodiversity”) used in a sentence, then discussed for nuance.

    When sustainability becomes the norm rather than a special unit, students absorb it as part of everyday thinking.

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    English is where sustainability becomes personal

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    Start small: a poem, a paired article, a writing task with an authentic audience, a quick discussion about greenwashing, a mindful approach to AI. Over time, your classroom can become a place where students don’t just learn English, they learn how to speak for the world they’re growing up in.