Yahoo! Teams Up With Rough Guides

Yahoo! Travel Now Features In-Depth Content for Cities Around the World

SANTA CLARA, Calif. – Yahoo! Inc. (Nasdaq: YHOO) today announced it has signed an agreement with Rough Guides, publishers of more than 100 critically-acclaimed travel guides, to provide extensive editorial content to Yahoo! Travel travel.yahoo.com Yahoo!’s comprehensive resource for researching, planning and booking recreational and business travel. Starting today, independent-minded travelers searching for information on more than 200 cities in the U. S. and around the globe now have easy access to the insider advice of Rough Guides.

"When visiting a new town or returning to an old favorite, Yahoo! Travel users are now able to access a wide variety of content about the city’s top restaurants and the hip new night spots," said Susan Briggs, senior producer of Yahoo! Travel. "By adding Rough Guides’ robust content to Yahoo! Travel, we’re offering our users a comprehensive and complete source of information on more than 200 cities around the world and building on the valuable resources already available on Yahoo! Travel."

"Rough Guides is thrilled to be adding content to Yahoo! Travel. It is a tremendous opportunity for us to expose our special brand of travel guide content to the vast Yahoo! audience," said Jean Marie Kelly, associate publisher and director of online publishing, Rough Guides. "Our commitment to ‘telling it like it is’ helps travelers cut through the clutter and presents them with fresh and relevant information in Rough Guides inimitable irreverent style."

Rough Guides’ content is integrated on city pages within the popular Destinations area of Yahoo! Travel. In addition to editorial overviews, Yahoo! Travel is also featuring "Top Picks" from Rough Guides in the areas of dining, lodging, nightlife and points of interest for individual cities. For example, visitors to San Jose, Costa Rica can go to Yahoo! Travel to access a selection of restaurant suggestions, including the restaurant address, sample menu items, and average price of entrees. If travelers to Oslo, Norway are interested in dancing the night away, Yahoo! Travel can help determine what Norwegian nightlife is available. These recommendations will aid travelers in pinpointing the "must see" attractions and "must do" events in each city.

Yahoo! Travel is a comprehensive resource for researching and planning recreational and business travel. Yahoo! Travel brings the best providers of travel services together all in one place, so that users can find what they need for arranging trips, including online reservations of flights, rental cars, and hotel rooms, vacation package and cruise listings, guidebook information, feature articles, weather condition information, safety tips, and currency converters. In addition, Yahoo! Travel provides users the ability to connect with other travelers through its extensive online community. Users are encouraged to share their own travel experiences with other travelers through live chatting or posting messages to the Yahoo! Travel message boards.

Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to 60 million users worldwide.

As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company’s global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific, South America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Notes

Yahoo!, the Yahoo! logo and Fusion Marketing Online are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For further information

Yahoo! Inc.

 

Shannon Stubo

 

408-530-5144


sstubo@yahoo-inc.com

NRW PR

 

Andrea Madden

 

650-827-7011


andrea@nrwpr.com