FTMarketWatch.com launches German site to tap into Europe's largest investor community

FTMarketWatch.com, the leading source of online real-time news and interactive data for the European private investor, will this month launch in Germany, Europe's largest community of investors.

FTMarketWatch.de aims to target the rapidly growing number of Germans who invest online. Latest research suggests that the number of Germans investing online has more than doubled to 1.8 million in the last six months (source: JPMorgan.) Some 34 per cent of German investors have holdings outside of their national borders (source: Sofres) and are looking for high quality, international real-time market news and advanced portfolio management tools traditionally reserved for the city professional.

The early launch of FTMarketWatch.de builds on the initial success of two Financial Times Group ventures launched earlier this year - FTMarketWatch.com and Financial Times Deutschland. As well as achieving rapid increases in user/ readership figures, both businesses are generating strong advertising growth. FTMarketWatch.de will work with FTD.de, the Web site of Financial Times Deutschland, sharing content and promoting and driving traffic to their respective sites.

Stephen Hill chief executive of the Financial Times Group, said: "Germany is a very exciting and attractive market. It is the third largest economy in the world, and has the biggest community of private investors in Europe. Financial Times Deutschland is building its following within the German business community more rapidly than we expected and FTMarketWatch is enjoying similar success with the UK's private investors. This success gives us the confidence to accelerate the launch of FTMarketWatch.de, capitalising both on our editorial teams and our rapidly expandable technical platform. "

FTMarketWatch.com is a joint venture between the Financial Times Group and MarketWatch (NASDAQ:MKTW), owner of cbs.marketwatch.com, the largest financial news site on the Web. Its English language site, launched five months ago, is now attracting over 240,000 unique users per month and was recently voted "Best Investment News Site in the UK" by Investors Week Online Finance Awards.

Financial Times Deutschland, a joint venture between the Financial Times Group and Gruner + Jahr, the German publishing group, was the first new German daily newspaper in 40 years when it was launched in February 2000. Sales are running ahead of expectations, with a first audited circulation of 60,000 daily sales (Source IVW.)

The Financial Times group is continuing to generate strong growth across its international business newspaper and online operations. In October, average daily sales of the Financial Times newspaper increased to over 476,000, a 12% increase on October last year, and FT.com attracted some 1.7 million unique monthly visitors, a 70% increase on the same month last year.

Notes to Editors:

The Financial Times Group
The Financial Times Group, part of Pearson plc (LSE: PSON), the international media company, consists of:

- The Financial Times, recognised worldwide for its authoritative, accurate, and analytical reporting, is firmly established as one of the world's leading English language newspapers. With a daily circulation of over 476,000 and a readership of more than one million people, the Financial Times is available in 140 countries throughout the world. Its clearly focused and comprehensive global coverage makes it an indispensable read for the international business community.

- A 60% stake in the new business created by the merger of FTID (www.intdata.com) and DBC (www.dbc.com). Data Broadcasting Corporation (NASDAQ: DBCC), is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Through DBC, the FT Group controls a 34% stake in MarketWatch.com.

- FT.com (www.FT.com), one of the world's leading international business information websites, provides its corporate audiences with the very best general news and analysis, and specialist company and market information and financial data. FT.com attracts over 1.7 million unique visitors each month and generates over 35 million monthly page views, making it the most-visited commercial news site in the UK, and among the world's most significant sources of business news on the Internet.

- Financial Times MarketWatch, (www.FTMarketWatch.com) delivers real-time European markets and company news to individual investors. Based in London, Paris, Frankfurt and Amsterdam, the online group of Europe's finest financial journalists is a joint venture between the Financial Times and CBS Marketwatch.com.

- FTYourMoney (www.FTYourMoney.com) is a leading source of independent personal finance information and guidance on the web. FTYourMoney.com focuses on process not product, to guide users to better money management. The site is updated throughout the day and includes individually placed guides, unbeatable news and analysis and a range of accessible and easy-to-use services.

- The leading business and financial newspapers and websites in France (Les Echos and www.leseschos.fr), Spain (Expansiòn and www.recoletos.es) and Germany (FT Deutschland and www.ftd.de) in partnership with Gruner+Jahr, one of Germany's leading newspaper and magazine publishers.

- Financial Times Business (www.ftbusiness.com) is the magazines, energy and conferences part of the FT Group. Among leading magazines in the personal finance, retail finance and institutional finance markets, FT Business publishes Investors Chronicle, Money Management, The Banker and Financial Adviser. The globally successful energy business operates as E-Source and RDI in the USA. FT Conferences stages world-class events in conjunction with the newspaper.

- FTSE International, a joint venture with the London Stock Exchange, provides the professional investment community with the leading UK indices and, together with the Amsterdam Stock Exchange, publishes the Eurotop family of indices (www.ftse.com)

- A partnership venture with Dow Jones and Independent Media, Vedomosti (www.vedomosti.ru), Russia's leading business newspaper.

- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and website (www.bdfm.co.za)

- A 50% stake in The Economist group, which publishes the world's leading weekly business and current affairs journal (www.economist.com).

MarketWatch.com, Inc. MarketWatch.com, Inc. (NASDAQ: MKTW), a leading interactive financial media company, provides fast, relevant information via the Internet, television, radio, and print to help people make and save money. The company operates comprehensive, financial Web sites at http://cbs.marketwatch.com and http://www.bigcharts.com and, in a joint venture with the Financial Times of London, launched its first international site at http://www.ftmarketwatch.com. MarketWatch.com's financial news and tools are licensed in custom-designed formats by major brokerages and Internet sites. The Company also produces CBS MarketWatch Weekend, covering over 80% of the U.S. on 127 CBS television stations, and provides daily business and economic reports on CBS Television and Radio Network news programming. The MarketWatch.com Radio Network reports, distributed by Westwood One, are heard in the top ten U.S. markets on 128 stations. In addition, MarketWatch.com made its print debut with the Daily News Express, a commuter newspaper edition of the New York Daily News.

Founded in 1997 and headquartered in San Francisco, MarketWatch.com has facilities and bureaus in New York City, Minneapolis, Washington D.C., Los Angeles, Chicago, Boston, Seattle, Detroit, Atlanta, Dallas, Tokyo, Hong Kong and London. The MarketWatch.com Web sites are the most popular Internet destinations for business and financial news and information, according to the latest data from Media Metrix.

For further information

Pearson plc

 

John Fallon

 

+44 (0)20 7411 2310


john.fallon@pearson.com

Pearson plc

 

Luke Swanson

 

+44 20 7411 2310