Adrian Zackheim to join Penguin Putnam as founder and publisher of new business imprint

New York, New York, June 20, 2001 … Phyllis Grann, CEO and President of Penguin Putnam Inc., announced today that Adrian Zackheim will join Penguin Putnam to found a new imprint (yet to be named) dedicated to publishing in the area of business and finance.  His appointment as founder and publisher is effective September 4, 2001.  Books from the new imprint will be published with the Viking / Penguin / Plume group under its chairman Susan Petersen Kennedy.  Zackheim comes to Penguin Putnam from HarperCollins Publishers where he has been serving as Associate Publisher / Editor in Chief of HarperInformation.

“Phyllis and Susan challenged me to do something completely new, to start something from the ground up,” comments Zackheim.  “It was an opportunity that I simply couldn’t resist.  In addition, it’s a chance to go back where I started; my first publishing job was at Putnam, more than 25 years ago.  The timing could not be better to launch a highly selective business imprint.  And what better place than Penguin Putnam to showcase the leading innovators, the latest trend spotters, the most distinctive voices in the fields of management, marketing, investing, technology, and business investigation.”

Zackheim added that he is mandated to hire a staff, including an editor for the new imprint “very soon” and a dedicated marketing staff “as we grow,” probably within the first year.

“We feel very fortunate to lure Adrian back to Penguin Putnam after a long absence,” comments Phyllis Grann.  “His accomplishments as a successful trade editor and leading business publisher are admired throughout the industry, and his presence in the group will be a magnet for top business authors.  While we feel this new imprint will lend focus to our business publishing efforts, we expect all of the other imprints in the Group to continue to publish timely books in the areas of business and finance that suit each individual editor’s and publisher’s vision.”

Adds Susan Petersen Kennedy, “Publishing is still a personal business.  What sets this imprint apart is Adrian, his qualities as a colleague, his proven ability over the long term to help writers achieve their best work.  He has the ability to recognize emerging voices and critical issues in a timely manner, to contribute generously at every company where he has worked – not only in the business area, where his focus is legendary, but elsewhere.  His past achievements include several major non-business successes, and I expect he will contribute one or two significant non-business titles at Viking as time passes.”

In seven years at HarperCollins, Zackheim has managed the HarperBusiness imprint, and recently added responsibility for HarperResource and Morrow Cookbooks.  Prior to

arriving at Harper, he worked at William Morrow, Doubleday, and St. Martin’s Press.  In these various positions, books he has been associated with include: DIE BROKE* by Stephen Pollan and Mark Levine, THE DILBERT PRINCIPLE* by Scott Adams, UNDERBOSS* and THE TERRIBLE HOURS* by Peter Maas, BUILT TO LAST by Jerry Porras and Jim Collins, TO RENEW AMERICA* by Newt Gingrich, USE THE NEWS by Maria Bartiromo and Catherine Fredman, THE HP WAY by David Packard, HEAD TO HEAD* by Lester Thurow,

MEGATRENDS 2000* by John Naisbitt and Patricia Aburdene, SWIM WITH THE SHARKS WITHOUT BEING EATEN ALIVE* by Harvey Mackay, and THE MAYO CLINIC FAMILY HEALTH BOOK, among many other bestsellers.

Penguin Putnam already has a strong record in this area.  Putnam’s WHO MOVED MY CHEESE has become a phenomenon, and Viking has published many bestsellers including FINANCIAL PEACE, THE 48 LAWS OF POWER, GETTING THINGS DONE, and SHACKLETON’S WAY.

Penguin Putnam Inc. is the U. S. affiliate of the internationally renowned Penguin Group.  Penguin Putnam is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks including Avery, Berkley Books, Dial Books, Dutton, G. P. Putnam’s Sons, Grosset & Dunlap, Jeremy P. Tarcher, Jove, New American Library, Penguin, Philomel, Plume, Price Stern Sloan, Puffin, Riverhead Books and Viking, among others.  The Penguin Group is owned by Pearson plc, the international media group.

* New York Times Bestsellers


Marilyn Ducksworth


Senior Vice President, Corporate Communications


212/ 366-2564