New York Times Digital and FT.com Announce Reciprocal Content Distribution Agreement

NEW YORK, August 6, 2001 ' New York Times Digital, the Internet division of The New York Times Company, and FT.com, the online partner of the Financial Times, today announced a reciprocal content distribution agreement. Under the agreement, FT.com will be able to publish up to 10 full-text articles from the business, technology and international sections of NYTimes.com each business day, while NYTimes.com will be able to publish up to 10 full-text articles from the business, technology and international sections of FT.com each business day. All of the articles will retain the branding of the originating Web site. This arrangement is scheduled to go live on both sites in early August.

'We are excited about this mutually beneficial partnership with FT.com,' said Martin Nisenholtz, chief executive officer of New York Times Digital. 'Our users will benefit from additional high quality analysis afforded by the Financial Times, while FT.com users will gain the added perspective of The New York Times.'

Stephen Hill, chief executive officer of the Financial Times Group, said: 'We are pleased to offer NYTimes.com users access to FT.com's internationally focused business news and analysis. This partnership between two of the world's most respected news organizations will benefit audiences seeking editorial insight and perspective from authoritative and trusted online brands.'

Both NYTimes.com and FT.com are experiencing steady traffic growth in 2001. NYTimes.com is the No. 1 newspaper site and No. 3 news and information site on the Web, attracting nearly six million unique visitors per month. FT.com also attracts a highly loyal user base of two million unique monthly users, 70% of whom visit at least once a week. Both Web sites deliver a global, elite audience of senior business executives and opinion leaders in the U.S. and abroad. The combined is drawn from 239 countries and represents a complementary demographic of highly affluent business professionals.

 

Notes

About FT.com and the FT Group
FT.com is the world's leading global business Web site and is the online partner of the Financial Times. Combining the values and expertise of the Financial Times newspaper with the immediacy and interactivity of the Internet, FT.com provides a global perspective of business, finance, politics and economics, as well as lifestyle and the arts. FT.com also offers a wealth of financial data, unique dossiers on key business people and a range of tools to search the Internet and manage a busy work-day.

FT.com is part of the Financial Times Group, one of the world's leading business information companies, which aims to provide a broad range of information and services to the growing audience of internationally minded business people. Apart from the Financial Times newspaper, which has one of the world's fastest growing international readerships, the FT Group also includes France's leading business news publication, Les Echos, as well as Spain's leading business source, Expansion. In 2000, the FT Group launched a German language newspaper,
FT Deutschland, with a fully integrated online business news and data service. The FT Group is a substantial stakeholder in CBSMarketwatch.com, with which it operates FTMarketWatch.com, its European counterpart. The FT Group also holds stakes in a number of joint ventures, including FTSE International, a joint venture with the London Stock Exchange, Vedomosti, Russia's leading business newspaper, and a 50% stake in The Economist, the world's leading weekly business and current affairs journal.

The FT Group is part of Pearson PLC (FTSE: PSON) (NYSE: PSO), an international media company with market-leading positions in strategic business information, education, consumer publishing and international television production.

About New York Times Digital
New York Times Digital (NYTD) is a premier news and information network for individuals who want a unique perspective on their world. New York Times Digital is comprised of NYTimes.com, Boston.com, newyorktoday.com, and a Digital Archive Distribution business. . By bringing together the industry's most trusted editorial content, a high-quality, knowledge-hungry audience, and proprietary filtering technology, NYTD and its properties comprise one of the world's most powerful environments for news, information and interaction.

NYTD is a division of The New York Times Company (NYSE: NYT), a leading media company with 2000 revenues of $3.5 billion that publishes The New York Times, The Boston Globe and 15 other newspapers; owns eight network-affiliated television stations and two New York radio stations; and has more than 40 Web sites. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

 

Contacts

Christine Mohan

 

The New York Times Company

 

212-556-7078


mohan@nytimes.com

Gregory Roth

 

Financial Times-US

 

212-641-6611


Gregory.Roth@FT.com

Anoushka Healy

 

FT Group-UK

 

44-207-873-3720


anoushka.healy@ft.com