Pearson Broadband to Expand KnowledgeBox to Asia

Singapore to Be First Market for Revolutionary Core Curriculum Product in Combination with Ednovations SchoolDNA Service for 350 Schools

London, 1 November 2001 -- Pearson Broadband, the multimedia broadband education division of Pearson, one of the worlds leading international media and education companies, today announced that it will expand its KnowledgeBox product to Asia in a strategic alliance with Ednovation Pte Ltd of Singapore. Pearson Broadband is also taking a 1.4 percent equity stake in Ednovation.

The alliance will combine the KnowledgeBox digital curriculum and navigation system with Ednovations SchoolDNA service into the definitive standards-based, managed teaching and learning environment for Singapore schools. SchoolDNA combines Singapore correlated curriculum with classroom management, accessible by all schools.

Ednovation and Pearson Broadband will collaborate over the next 10 years to expand the KnowledgeBox based service to markets in Japan, Hong Kong, Malaysia, Taiwan, South Korea and other countries in the region.

Pearson Broadband launched KnowledgeBox in the US early 2001. The Ednovation venture is the first major expansion of the KnowledgeBox to markets outside of the U.S.

KnowledgeBox is a digital core curriculum initiative essential to instruction for 5-11 year old students and their teachers. Constantly updated and delivered direct to school broadband networks, it features thousands of video clips, interactive learning activities, text documents and pre-built multimedia lessons. Teachers use KnowledgeBox in the classroom to support instruction and assessment in reading, social studies, science and maths.

Through the Ednovation alliance, all KnowledgeBox curriculum will be localised and correlated to local standards in Singapore. Ednovation will produce new content and commission additional work through future partners and education companies in the region.

Broadband is available in 100% of Singaporean primary and secondary schools. This bandwidth rich environment is ideally suited to the KnowledgeBox as a new generation of multimedia publishing.

This alliance represents a major step toward our objective of making the KnowledgeBox the leading global platform for digital core instruction, said John Hollar, President of Pearson Broadband. Ednovation provides enormous strength to that plan and opens the Asian education market in ways that will be of great benefit to both companies.

Pearson Broadband and Ednovation will launch the development of a localised version of KnowledgeBox for each Asian country at a special one-day seminar in Singapore on November 7, 2001. The proceedings will be overseen by Singapores Minister for Education, HE Rear Admiral Teo Chee Hean, and attended by over 800 delegates who work in the field of education.

We are very excited to be able to partner with Pearson Broadband on this venture, said Richard Yen, Managing Director of Ednovation. It makes perfect business sense for two very strong education companies to work together to develop and expand a product which supports Asias education initiatives. This product is a must have for educational institutions who want to maximise the opportunities for their students.



About Pearson Broadband

Pearson Broadband is the multimedia broadband education arm of Pearson plc. From its offices in New York, Arizona, London & Hong Kong, Pearson Broadband creates interactive educational, media-rich broadband applications and television both for the home and classroom. Pearson plc is an international media company with market leading businesses in education, business information and consumer publishing.

About Ednovation

Ednovation is a leading e-learning company in Asia. Headquartered in Singapore, Ednovation has offices in Malaysia, China, Hong Kong and Taiwan. Ednovation develops and markets K-12 e-learning systems and broadband content in English, Chinese and Malay languages for the school and home.

About KnowledgeBox in the U.S.

In the U.S. KnowledgeBox is a dynamic K-6 digital media curriculum delivered directly into school broadband network infrastructures. KnowledgeBox has already enjoyed a positive response from U.S. schools. KnowledgeBox currently features several hundred full-motion video segments and interactive software activities, thousands of digital text documents and over 200 pre-built multimedia lessons. The lessons are standards-based and can easily be assigned to students using an intuitive and user-friendly browser interface. Teachers use these lessons to complement and support their existing instruction and assessment in reading/language arts, social studies, science, and math.

U.S. Teachers can also create their own multimedia lessons using the wealth of high-quality digital content in KnowledgeBox. In addition, KnowledgeBox provides links to relevant educational Internet sites. All web links accessed through KnowledgeBox are carefully screened according to rigorous criteria for quality, grade level and content area appropriateness, and ease of use, creating a "Best of Web" access point that spares teachers the frustration of wading through the mass of mediocre Internet content. The U.S. version of the KnowledgeBox engine allows users to search for individual media elements and lessons by subject, theme, media type, or specific state standards. Teachers can post their lessons to the server and share with colleagues and families in their schools, in their community, and with other KnowledgeBox users across The United States.

In addition to the teacher-assigned media lessons, U.S. students use KnowledgeBox as a research tool and multimedia presentation application. They can work through teacher-assigned lessons at their own pace, reviewing and researching as needed to best meet their critical learning needs. Students can also create their own multimedia presentations using the content and tools of KnowledgeBox. In the U.S. KnowledgeBox content is kept constantly current and dynamic by enlarging the digital library on a regular basis via a remote connection to a central server.

The volume and quality of this educational media is superior, as this product ties into the vast content resources of the worlds largest educational publisher, Pearson Education. Within the U.S., KnowledgeBox leverages internal school broadband network investments without requiring extraordinary external broadband connections. The servers plug very simply into the backbone of school networks, enabling the distribution of rich media content (full-motion video, interactive software, graphics and online text) directly to every minimum specification multimedia workstation hooked into the network, on-demand.

KnowledgeBox is distributed exclusively in the United States by Electronic Education, a division of Pearson Education.



Rebecca Seymour


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