Pink in America: FT celebrates 5 years in US

The Financial Times is celebrating the 5th anniversary of its US edition by delivering a special commemorative magazine to US readers on November 14.
The magazine will highlight the very best reporting and commentary from the FT over the past five years.

During the last five years, the FT has become the fastest-growing business newspaper in the US, its circulation having increased four times since 1997. The FT's readership has increased faster than any other nationally distributed US newspaper (source Mendelsohn 2002) and the US is now on track to becoming the Financial Times' largest single national market during the next ten years.

FT.com continues to enjoy tremendous user growth and loyalty. As the world's most popular audited business web site (ABCe, 2002), FT.com sees about a quarter of its three-million worldwide monthly users logging-in from North America.

Please visit the links below to view:

FT to Publish Special Commemorative Magazine marking 5th Anniversary of the US Edition

Top 10 FT scoops in last 5 years

FT USA factsheet

Key dates and events in FT history

Quick facts about the FT and FT.com

FT to Publish Special Commemorative Magazine marking 5th Anniversary of the US Edition

The Financial Times will deliver a special commemorative magazine to US readers on November 14th to mark the 5th anniversary of the Financial Times? US edition. The magazine will highlight the very best reporting and commentary from the FT over the past five years.

During the last five years, the FT has become the fastest-growing business newspaper in the US, its circulation having increased four times since 1997. The FT?s readership has increased faster than any other nationally distributed US newspaper (source Mendelsohn 2002) and the US is now on track to becoming the Financial Times? largest single national market during the next ten years.

FT.com continues to enjoy tremendous user growth and loyalty. As the world?s most popular audited business web site (ABCe, 2002), FT.com sees about a quarter of its three-million worldwide monthly users logging-in from North America.

John Marcom, FT President for the Americas, said:

"The FT arrived in the US just as the boom of the late 90s was reaching full steam, but it has continued to thrive in a much more difficult climate during the past two years. That?s great evidence of how much American business leaders need the kind of balance and perspective the FT offers."

US Managing Editor Lionel Barber, who edited the magazine and web page added:

"The FT?s success mirrors the world?s increasing interdependence. For FT readers in the US, keeping up with global business news isn?t a choice. No investor or decision-maker can afford to be ignorant of international trends and events."

The Financial Times has over 70 journalists based in the USA, with 10 bureaus (New York, Washington DC, San Fransisco, Chicago, Toronto, Atlanta, Houston, Los Angeles, Boston and Mexico City).

Last year the FT was recognized by Interbrand and Businessweek as the third fastest-growing brand in the world, based largely on its success in the Americas.

Further information: Joanna Manning-Cooper : 07753 811353 Katy Hemmings: 0207 873 3811

Notes to editors: The Financial Times aims to provide a broad range of business information and services to the growing audience of internationally minded business people, including:

  1. The Financial Times newspaper, the world?s only daily newspaper concentrating on international business. The FT is recognised around the world for its authority, integrity and accuracy. Since 1997, the FT?s US circulation has jumped from 30,000 to more than 124,000. Over that period, the FT has broken a series of major exclusive stories and established itself as the leading source of daily international business news in the U.S.
  2. FT.com, the world?s leading global business Web site and the online partner of the Financial Times. Combining the values and expertise of the Financial Times newspaper with the immediacy and interactivity of the Internet, FT.com provides a global perspective of business, finance, politics and economics, as well as lifestyle and the arts. FT.com garners more than 50 million monthly page views from more than three million unique monthly visitors.
  3. The FT?s pan-European network of national business newspapers and online services including France?s leading business newspaper and website, Les Echos and lesechos.fr and Spain?s leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data.
  4. FT Interactive Data is one of the world?s leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
  5. FT Business produces specialist information on the retail, personal and institutional finance industries. It publishes the UK?s premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
  6. The Financial Times also has a stake in a number of joint ventures, including;
    • FTSE International, a joint-venture with the London Stock Exchange.
    • Vedomosti, Russia?s leading business newspaper and a partnership venture with Dow Jones and Independent Media
    • A 50% stake in BDFM, publishers of South Africa?s leading financial newspapers and websites.
    • A 50% stake in The Economist Group, which publishes the world?s leading weekly business and current affairs magazine.

The Financial Times is part of Pearson plc (NYSE: PSO) (FTSE: PSON), the international media group.


Top 10 FT Scoops in last 5 years

"Top-10" FT Scoops of the Last Five Years:

1998 Exxon to merge with Mobil.
1998 Deutsche Bank to merge with Bankers Trust.
2000 Chevron to merge with Texaco.
2000 UBS Warburg to merge with Paine-Webber.
2001 Collusion charges brought against Christie?s and Sotheby?s auction houses.
2001 Scientists produce human brain cells in mice.
2002 Spy devices discovered aboard reconfigured Boeing plane intended for use by Chinese President Jiang Zemin.
2002 Andersen's head office directly aware of document shredding at Enron.
2002 SEC to investigate AOL Time Warner executives for pumping up forecasts, while privately dumping AOL stock.
2002 US seeks contracts with aid organizations to deal with potential refugee problem that would likely follow an Iraq invasion.


FT USA factsheet

Financial Times - U.S. EDITION

The U.S. edition of the Financial Times aims to provide North American decision-makers with the international business news and analysis they need to compete in today's global marketplace.

Launched in 1997, the Financial Times? US Edition represents a major strategic commitment by parent company Pearson PLC to grow the FT brand in North America. In the last five years, the FT newspaper has more than tripled its North American circulation, growing from 37,000 to more than 125,000, making the Financial Times the fastest-growing nationally distributed newspaper in the US (Source: ABC, 2001). Moreover, the FT?s US readership has an average household income of $541,000, and an average household net worth of $3.01 million.

FT.com, the online partner of the Financial Times, is the world?s leading Web site for global business news. FT.com has shown itself to be of vital interest to North Americans, who account for a large portion of FT.com?s 2.7 million unique monthly users world-wide. While much FT.com content remains free, paid subscribers can access an even wider array of commentary and analysis, including the market-moving "Lex" column, full access to the FT archives, and valuable features like "News-by-Email."

The Financial Times is staffed in North America by a team of more than 70 journalists in ten bureaus who provide an unparalleled international perspective to U.S. business and political news. FT reporters have unmatched access to executives at America?s largest companies and to the political and foreign policy elite in Washington.

The FT has news bureaus in New York, Washington DC, San Francisco, Chicago, Toronto, Atlanta, Houston, Los Angeles, Boston and Mexico City. The newspaper is printed in seven American cities ? New York, Boston, Chicago, Dallas, Los Angeles, Miami and San Francisco, and is available by morning delivery in most major metropolitan areas.


Key Dates and Events in Financial Times History

Key Dates and Events in Financial Times History:

1888 The Financial Times is founded.
1893 The FT is printed on pink paper for the first time.
1957 The Financial Times is taken over by Pearson.
1979 European Edition of FT starts printing in Frankfurt.
1985 The FT?s International Edition is first printed in New York.
1995 FT.com is launched on the Web.
1997 The US Edition is launched. Editor Richard Lambert demonstrates commitment to US Edition by moving to New York.
2001 Andrew Gowers appointed Editor, replacing Richard Lambert.
2002 Lionel Barber named Managing Editor of US Edition. FT.com re-launches and adopts subscription model. John Marcom appointed President, Financial Times, the Americas.


Quick facts about the FT and FT.com

QUICK FACTS

About the Financial Times & FT.com

News Bureaus, Print Sites and Reporting Staff:

  • US Edition news bureaus: New York, Washington DC, San Francisco, Chicago, Los Angeles, Toronto, Atlanta, Houston, Boston and Mexico City.
  • Print sites (US): New York, Boston, Chicago, Dallas, Los Angeles, Miami & San Francisco. Print sites (outside US): Frankfurt, Hong Kong, Kuala Lumpur, Leeds, London, Madrid, Johannesburg, Milan, Paris, Seoul, Stockholm and Tokyo.
  • The Financial Times & FT.com are produced by a global network of 500 journalists, more than 70 of whom are based in North America.

Financial Times Readership & Circulation Data:

    Financial Times Global Readership: 1.6 million
    Financial Times Global Annual Circulation*: 483,057
    Financial Times US Annual Circulation*: 124,488

*Source: ABC average annual circulation, 2001

Average annual circulation

Average annual circulation


FT.com User Traffic:

    • Global Monthly Page Views*:
    48.1 million
    • Global Monthly Unique Users*:
    2.9 million
    • Global Registered Users*:
    1.8 million
    • Monthly Users in US:
    645,000

*Source: ABCe Audit, May 2002

Newspaper Publishing Schedule and Pricing Data:

  • The Financial Times is published six days a week, Monday to Saturday.
  • The FT publishes more than 200 special reports each year (including the FT Global 500 rankings, the Global MBA Survey, and the World?s Most Respected Companies survey).
  • US single-copy newsstand price: $1.
  • US basic subscription price: $298.

Financial Times Readers in the US: Who Are They?

    • Average US Household Income:
    $541,000
    • Average US Household Net Worth:
    $3.01 million
    • Senior-Level Executives*:
    53%
    • Percent with Master?s or Doctorate:
    56%
    • Average Age of US Readership:
    49 Years

Source: 2001 FT Subscriber Study *Defined as chairman, president, CEO, VP, managing director, financial officer, company officer, board member, owner or partner.

Top 10 Countries of Interest for US-based FT Readers and FT.com Users*:

  • USA, UK, Germany, France, Japan, China, Mexico, Brazil, Hong Kong and Canada.

*Source: Research International, 2001

Did You Know?

  • In 1893, the Financial Times first began to appear on pink paper to distinguish itself from its main competitor, the Financial News (the two papers merged in 1945).
  • The Financial Times is believed to be the only daily newspaper with a greater circulation outside of its home market.
  • The Financial Times and FT.com are read in more than 140 countries.
  • In 2001, the Financial Times was named the third fastest-growing brand in the world by Interbrand in a Businessweek survey.

The Financial Times Group & Pearson plc

  • The Financial Times and FT.com are the flagship properties of the FT Group, a wholly owned subsidiary of Pearson plc, the international media group whose market-leading companies also include Penguin Books and Pearson Education.

Main U.S. Address and Contact Information

Financial Times & FT.com

1330 Ave. of the Americas
14th Floor
New York, NY 10019
Main Telephone: (212) 641-6500

For PR-related questions, contact:

Gregory Roth, US Manager, Public Relations
Financial Times & FT.com
Phone: 212-642-6611
Email: Gregory.Roth@FT.com