Pearson Addison Wesley and the Wharton School Enter Into License Agreement to Deliver Dynamic Business Software Series

Upper Saddle River - Pearson Education, the world's leading educational publisher (a Pearson company, NYSE: PSO), announces a licensing agreement with The Wharton School of the University of Pennsylvania to provide students and instructors in business schools and undergraduate business programs with a Web-enabled software series that simulates real-world scenarios in business, finance, and economics.

Pearson Addison Wesley, a leading publisher of textbooks and digital products for higher education, will be the exclusive distributor of software developed by the Wharton School's Alfred P. West, Jr. Learning Lab, a center and laboratory for exploring new approaches to learning. The Wharton Addison Wesley Business Series will engage students in computer-based business and finance simulation exercises and challenge them to apply principles learned across multiple disciplines.

The series will also be available via Pearson Education's CourseCompass and will launch in 2003 for students in the nearly 1,200 graduate business courses worldwide, as well as for those in executive and corporate training programs.

"Real-time scenarios bring business, finance, and economics to life for students," says Jim Behnke, president, Pearson Addison Wesley. "We're pleased to be able to partner with one of the world's most renowned business schools to provide these interactive learning tools."

Delivered as hybrid Web and software based products, the applications were developed and tested through collaboration with faculty, industry leaders, and students. Products include the "Wharton Securities Exchange" (WSX), a dynamic, real-time trading environment and the Online Trading and Investment Simulator, known as OTIS, which allows student "fund managers" to buy and sell equities using real data from today's markets.

"Wharton is committed to finding new ways of learning using technology, and to building on experiential-based learning," says Gerry McCartney, Chief Information Officer, The Wharton School of the University of Pennsylvania. "Collaborating with a publishing leader like Pearson Addison Wesley allows us to spread the Wharton vision to other centers of learning, tapping Pearson's strong marketing, sales, customer service, and technical support capabilities."

 

About Pearson Education

Educating 100 million people worldwide, Pearson Education is the global leader in integrated educational publishing. With brands like Pearson Prentice Hall, Pearson Scott Foresman, Pearson Longman, Pearson Education Technologies, Pearson Skylight, and many others, Pearson Education provides quality content, assessment tools, professional development, and educational services in all available media, spanning the learning continuum from birth through college and beyond.

Pearson Education is part of Pearson (NYSE: PSO), the international media company, whose primary operations also include the Financial Times Group and the Penguin Group.

 

About The Wharton School

The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, Wharton has approximately 4,600 undergraduate, MBA and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 78,000 worldwide.



Further information

Kit Thompson

 

Pearson Education

 

212-782-3486


kit.thompson@pearsoned.com