Pearson Educational Measurement adds ETS' automated essay scoring to suite of electronic testing services

IOWA CITY, Iowa, Pearson Educational Measurement, a leading provider of K-12 testing services, today announced it will offer automated essay scoring as an integrated component of its eMeasurementTM suite of electronic testing services. Through an agreement with Educational Testing Service, Princeton, N.J., Pearson Educational Measurement will offer the e-raterTM , c-raterTM and  Critique Writing Analysis Tools scoring products for essay and short answer test questions.

Pearson Educational Measurement, a part of Pearson Education, scores more than
40 million student tests annually, including more than 84 million constructed-response test items.

"We've analyzed automated essay scoring and are pleased to add the ETS products to our suite of scoring solutions," said Steve Kromer, General Manager of Pearson Educational Measurement.  "By offering electronic scoring options for open-ended test items along with our professional scorers, our customers will be able to package a scoring system that meets their needs for turnaround speed, reliability, and cost-effectiveness."

ETS's automated scoring capabilities are built upon natural language processing (NLP) technology, a sub-field of artificial intelligence. ETS developed e?rater, an automated scoring system that uses natural language processing techniques to replicate the scoring performance of professional readers.  C-rater evaluates the accuracy of  short-answer, content-based responses in terms of scoring rules which define the requirements of a full or partially correct answer.   Using natural language processing technology, c-rater determines if a student answer contains specific linguistic information required as evidence that a specified concept has been learned. Critique Writing Analysis Tools provides detailed diagnostic feedback across five dimensions of writing features.

"Educators will benefit from the integration of our automated essay scoring engines with the test scoring services provided by Pearson Educational Measurement," said John Oswald, Vice President of ETS's K12 Assessments Division.  "This builds upon a successful relationship between ETS and Pearson Educational Measurement.  We are happy to provide an important part of that solution."

About Pearson Educational Measurement
Pearson Educational Measurement is the nation's largest commercial processor of K-12 student assessment tests. The company operates as a business of Pearson Education, the world's largest integrated education company, which in turn is a part of Pearson (NYSE: PSO; LSE:  PSON), the international media company.   Pearson's other primary operations include the Financial Times Group and the Penguin Group. 

About  Educational Testing Service
ETS is the world's largest private educational testing company and measurement organization, and a leader in educational research. For more information, contact Educational Testing Service on the Web at www.ets.org.

Further Information
David Hakensen
(952) 681-304