Peachpit Press and Borders Announce "Design, Inspire, Deliver" Sweepstakes

BERKELEY, CA - Building on their joint "Design, Inspire, Deliver" campaign, Borders Books & Music, Peachpit Press, and New Riders have announced an in-store sweepstakes at all Borders store locations beginning March 3, 2003.

The sweepstakes will find one lucky first prize winner taking home an Apple PowerBook G4 valued at  $2,499.  Three-second prize winners will each receive an Apple iPod, valued at $300 and ten third prize winners will each be awarded a $25 Borders Gift Card.

Sweepstakes entry forms are now available at all Borders store locations and at www.newriders.com and www.peachpit.com. No purchase is necessary but entrants must submit name, address, and email on the entry form. Official rules are available at www.newriders.com and www.peachpit.com and www.bordersstores.com/pearson.

The sweepstakes will close on April 30, 2003, at 11:59pm PDT.  Sweepstakes winners will be chosen May 15, 2003, and notified by email or by postal mail.

The retailer and publisher's campaign with the slogan "Design, Inspire, Deliver" features promotions around select books-all aimed at motivating creative media and Macintosh professionals.  The campaign kicked off this January with West Coast Borders stores giving away free Macworld passes and extends into 2003 with joint, in-store book promotions and the sweepstakes.

Berkeley-based Peachpit Press has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts.  Peachpit represents an elite collection of the world's top computer book imprints specializing in graphics and design, including New Riders, Adobe Press and Macromedia Press, among others.  Peachpit Press is a part of Pearson Education, the world's largest integrated educational publisher (a Pearson company, NYSE: PSO).

Borders Group is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 worldwide and operates over 400 Borders domestic superstores, 30 international Borders stores, 37 Books etc. locations and approximately 775 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information on Borders stores is available through www.bordersstores.com.