London - The Financial Times, the world's global business newspaper, has taken a significant step into the Australian market with the launch of a content syndication deal with The Australian
From today, The Australian, Australia's only national broadsheet newspaper, will carry a daily page of international business news and analysis from the FT. The page - which will carry the FT logo - will run in the business section of The Australian, which is owned by News Limited.
The deal, which will also include co-operation on advertising sales into the FT branded page, is part of the FT's strategy of securing partnerships with strong domestic players in the most important economies in Asia, and around the world, and follows the successful launch of a similar branded page in Business Standard in India in June. It also forms part of the FT's expansion in Australia, coming shortly ahead of the launch of a print site in Sydney. The FT has similar branded page deals with eight other global newspapers.
The new print site will make the Asia edition of the FT available in Sydney, Melbourne and Canberra on the morning of publication, and the FT will be the first international daily newspaper to launch offset printing in Australia.
John Ridding, Editor and Publisher of the Asia edition of the Financial Times commented:
"This is an exciting time for the FT in Australia. We are delighted to launch a syndicated partnership with The Australian, and believe that our global business news, comment and analysis will meet a growing demand.
Australian businesses are playing an increasingly important role in the regional and international arena, so there is increasing appetite for the global business news, insight and opinion that we provide "
The Australian's editor-in-chief, Mr Chris Mitchell, said the page would complement world business news from The Australian's existing syndication partners - The Times and The Sunday Times in London and The Economist Magazine.
"We have expanded The Australian's business section dramatically this year and the link with The Financial Times to provide better coverage of corporate stories from Europe and in our region will cement us as the generalist newspaper with the best business section in the country," Mr Mitchell said.
"We believe a relationship with the FT will extend into other opportunities to help The Australian cement its position in the business marketplace. The Australian is the nation's only genuine national newspaper and it has more AB readers than the Financial Review has readers."
The Financial Times has a global network of over 500 editorial staff, dedicated editions for the UK, Continental Europe, the USA and Asia, and the world's leading business website, FT.com.
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, which is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 23 cities across the globe, has a daily circulation of over 435,000 and a readership of more than 1.6 million people worldwide.
- FT.com, the newspaper's internet partner, combines agenda-setting editorial with relevant financial data and discussion groups, as well as a broad range of business tools including the largest search function on the internet. FT.com has more than 58 million monthly page views and 3.6 million unique monthly visitors.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr, and Spain's leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
The FT Group is part of Pearson plc, the international media group.
Joanna Manning-Cooper, Financial Times: +44 (0) 207 873 4447 or Joanna.email@example.com