London - At the Banqueting House, Whitehall last night, Penguin triumphed at the annual Walpole British Excellence Awards, winning in the British Brand of the Year category, sponsored by Mastercard.
The evening honoured seven major British names, including the Financial Times for British Excellence Overseas, the Clore Duffield Foundation for British Cultural Excellence and the England Cricket Team for British Sporting Excellence. Additionally Medals of Excellence were presented to Lord Coe, for spearheading London's successful Olympic bid, and Stephen Fry , who hosted this year's awards.
In the British Brand of the Year category, Penguin was shortlisted alongside Duchy Originals, Freeplay Energy, Green & Black's and Mulberry. The group was judged by Wally Olins from Saffron Brand Consultants and Nick Hurrell from M & C Saatchi. Previous winners include: Burberry (2001), Jaguar Cars (2002), Land Rover (2003) and Triumph Motorcycles (2004).
Penguin Marketing and Publicity Director, Joanna Prior, accepted the silver Asprey-crafted award on behalf of Penguin, commenting "Penguin is delighted to have won this prize, particularly given the quality and reach of the other brands on the shortlist. Seventy years after Allen Lane brought great books, beautifully packaged to the largest possible audience, it is wonderful to see his legacy honoured by Walpole in 2005."
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