FT is most widely read, most important business read, most influential daily, with increased coverage for FT brand
London - The results of the 2006 European Business Readership Survey (EBRS) show that the Financial Times has retained its position as the number one business title in Europe for the fourteenth consecutive year.
The FT remains:
- The most widely read publication amongst this influential European audience, read by 13.1% of the survey universe, beating the Economist, the Wall Street Journal Europe and the International Herald Tribune.
- The most important business read - 50% bigger than the nearest international title, and almost three times as big as its nearest English language competitor.
- The title to reach more C-suite executives than any other title across Europe.
New qualitative statements also prove that the FT is considered the most influential daily that the audience specifically makes time to read, and provides insight that cannot found elsewhere.
In Continental Europe, the FT remains the best-read daily English language title and has increased its coverage by 15.7% since EBRS 2004. The increase in coverage has mainly occurred amongst the highest income earners and C-suite executives.
FT.com has also increased coverage since 2004 with 15% more people using the website in the last four weeks. The combined reach of the FT newspaper and FT.com reaches 17.7% of the EBRS universe, an increase of 5% since 2004.
The European Business Readership Survey is one of the premium pan-European readership surveys, providing data on the media and marketing habits of senior level executives across 17 European countries.
Commenting on the survey results, Ben Hughes, the FT's Worldwide Advertising Director, said: "The results confirm that yet again the FT is the newspaper of choice for Europe's business leaders. The increase in coverage in Continental Europe also goes to prove the FT's continuing strength in a core market. It is also great to see that our reputation for unrivalled business coverage is as strong as ever, with the FT named the most influential daily read."
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Notes to Editors:
The Financial Times Group, one of the world's leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
- The Financial Times, one of the world's leading business newspapers, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 23 cities across the globe, has a daily circulation of over 439,000 and a readership of more than 1.4 million people worldwide.
- FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. FT.com attracts 5.5 million unique monthly users (ABC electronic figures March 06), generating 41 million page views and has 84,000 subscribers. FT.com broke even in December 2002.
- The FT Group's pan-European network of national business newspapers and online services including France's leading business newspaper and website, Les Echos and lesechos.fr. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
- Through FT Interactive Data, the FT Group is one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
- FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK's premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
- The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
- Vedomosti, Russia's leading business newspaper and a partnership venture with Dow Jones and Independent Media
- A 50% stake in BDFM, publishers of South Africa's leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world's leading weekly business and current affairs journal.
- A 13.85% stake in Business Standard, one of India's leading financial newspapers.
The FT Group is part of Pearson plc, the international media group.