Penguin signs up to 'Search Inside!' programme with

Customers can now search, browse and buy the Penguin Complete Classics Library

Penguin announced today that customers will be able to browse thousands of Penguin's titles using Amazon's 'Search Inside!' technology.  'Search Inside!' enables all of's customers the ability to browse and search (using full-text search functionality) hundreds of thousands of books.

As part of this partnership and in celebration of Penguin Classics' 60th anniversary, customers will be able to 'Search Inside!' and buy the Penguin Complete Classics Library (ISBN: 014091238X) with just one click of the mouse.  The library, currently containing 1,375 titles from Penguin's Black, Modern and Red classics, offers the reader a comprehensive collection of the best books ever-written ranging from Aeschylus to Zola.  The Penguin Complete Classics Library is currently available for pre-order and retails on at £7,958, a discount of 40% on the cover price of £13,263.

In the United States, Penguin titles have been included in 'Search Inside!' since its launch, allowing customers to search inside the pages of books.  Amazon has reported an approximate 7% increase in sales for those books included on the back of the programme.

John Makinson, Penguin Chairman and Chief Executive said, "The 'Search Inside!' programme has been a big success for both Amazon and ourselves in the United States and we are delighted to be extending the partnership to the UK. Penguin's rich backlist is the perfect complement to Amazon's marketing and technical skills, so it's appropriate for us to launch our partnership with the Penguin Classics Library - 1,375 titles delivered to your home and unbeatable value."

Genevieve Kunst, Head of Business Development for Digital Media at commented: "'Search Inside!' is all about discovery, and Penguin's Complete Classics Library is about unearthing the greatest literary works, so we feel like they're made for each other.  We're thrilled to welcome such a distinguished literary partner to the scheme."

For further information

Joanna Prior on 020 7010 3250 or email:


Damian Peachey / Ben Howes at on 0208 636 9280  or email: or

Notes for Editors:

About Penguin

Penguin is one of the world's leading consumer publishing businesses.  Amazon's 'Search Inside!' programme is available on Penguin's non-illustrated publishing covering the following imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Penguin, Puffin and Viking.  It does not cover Penguin's illustrated publishing or Dorling Kindersley, travel and pre-school publishing.  Penguin has offices in 15 countries and is part of the international media company Pearson.

About, Inc., (Nasdaq:  AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

About "Search Inside"

Search Inside! is a revolutionary way for customers to search for books and publishers to merchandise their titles on   When customers perform a book search on, the actual words from inside participating books are used ? not just the author, title, and keywords supplied by the publisher ? to return the best possible selection of books in the search results.  Additionally, customers have the ability to browse through sample book pages to help them make a more informed purchasing decision.  With Search Inside!, a whole new world of books are available for discovery with customers able to find relevant titles that they may never have found in previous searches. 

Search Inside! is available to all customers.  To access advanced functionality, including the viewing of excerpts, customers will need a valid customer account that has made a past purchase.   To protect copyright, viewing restrictions have been put into place, as well as other security measures.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.