FT launches howtospendit.com
The FT has launched www.howtospendit.com, a new standalone website for the How To Spend It magazine.
The site translates the glossy magazine reading experience into a luxury online environment featuring exclusive new content alongside editorial from the most recent print editions of the magazine.
Unique to the website will be:
- Van der postings - from new star columnist and grand dame of luxury, Lucia van der Post;
- Technopolis TV - Jonathan Margolis takes his magazine column to the internet with weekly video bulletins from the world of gadgets and technology;
- Gift Guide, which launches in November and will be updated with glamorous and clever gifts on a daily basis and
- Multimedia, videos of the magazine's most visually compelling features, including a behind-the-scenes video of an underwater fashion shoot.