Frederick Warne partners with Chorion and Nickelodeon to produce new animated Beatrix Potter series

At MIPCOM, Cannes, on Monday 4th October…Frederick Warne & Co., owners of the Beatrix Potter™ property, announced a partnership with media content company Chorion and entertainment brand Nickelodeon, to produce a brand new animated preschool series based on the characters created by Beatrix Potter in the series The Tales of Peter Rabbit. The series, which will feature many of the much-loved and iconic Beatrix Potter characters, including Peter Rabbit and Benjamin Bunny, is due to air in 2012 on Nickelodeon and Nick Jr.

Beatrix Potter’s Classic Tales have delighted children for more than 100 years.  Beatrix Potter’s first book The Tale of Peter Rabbit, based on a picture letter she wrote to an ill child, was first published by Frederick Warne in 1902 and has become one of the best-selling children's classics of all time. Beatrix Potter went on to write and illustrate an additional 22 books over the next 28 years, including The Tale of Benjamin Bunny, The Tale of Squirrel Nutkin, and The Tale of Tom Kitten. The series has always been in print and are translated into over 35 languages throughout the world. Lifetime global sales of the Beatrix Potter books exceed 250 million and over 2 million Beatrix Potter books are sold every year worldwide - which is four books every minute. 

Frederick Warne and Chorion have appointed Nickelodeon as the agent to represent the licensing and merchandising rights for The World of Beatrix Potter™ brand and the new animation rights in the United States, Canada, Central America, South America and the Caribbean. Nickelodeon will also represent the licensing and merchandise rights for the new animation series in India.

Frederick Warne retains underlying ownership of The World of Beatrix Potter™ and will continue to publish globally The Classic Tales and all publishing based on the new animation series. Chorion will continue to represent the licensing and merchandise rights for The World of Beatrix Potter™ in the rest of the world. 

Stephanie Barton, Managing Director of Frederick Warne, said: “We are very pleased to be working with Chorion and Nickelodeon in a global strategic relationship to further develop Beatrix Potter’s legacy through this new animation project. Beatrix Potter’s work is the jewel in our crown; Chorion knows it well and understands how to interpret such a unique and iconic literary work. Nickelodeon offers us an unmatched opportunity to partner to create new possibilities for the future of this beloved franchise and we are looking forward to a brilliant new chapter for Peter Rabbit and his friends.”

Ends

For further information

Stephanie Barton, MD, Frederick Warne
Stephanie.barton@uk .penguingroup.com

Hermione Lawton, Press Officer, Frederick Warne
Hermione.lawton@uk.penguingroup.com or 0207 0103471

About Frederick Warne

Frederick Warne & Co. Ltd, is the owner and guardian of the Beatrix Potter property and original publisher of Beatrix Potter’s famous little white books. In 1983, Frederick Warne was acquired by Penguin, the consumer book division of Pearson Plc.

The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was the first in the series to be published by Frederick Warne (1902) and it went on to become one of the best-selling children's classics of all time. Today a wide range of books are published by Frederick Warne under the Beatrix Potter brand, including gift books, storybooks, novelty books and the original classics.  Lifetime global sales of the Beatrix Potter books exceed 250 million and over 2 million Beatrix Potter books are sold every year worldwide - which is four books every minute.  www.peterrabbit.com