Introducing Pearson Catalyst, the edtech incubator programme for startups

World’s leading learning company to help education startups jumpstart their companies and break through on a global scale

LONDON AND SAN FRANCISCO – February 20, 2013 – Pearson, the world’s leading learning company, today announced the launch of Pearson Catalyst, a new startup incubator programme to identify the most promising education startup companies that share Pearson’s commitment to improving people’s lives through learning, and help enable them to break through on a global scale. The Pearson Catalyst incubator program aims to match startups with Pearson brands to deliver pilot programmes and offer access to Pearson resources and product experts, including the opportunity to work closely with a Pearson brand over the course of the program.

“Pearson Catalyst reflects our desire to be more open and work with forward thinking companies to solve the biggest challenges in global education,” said Diana Stepner, Head of Future Technologies at Pearson. “We believe the future of learning is digital, personal and driven by data - and bringing together Pearson and startups is the perfect combination to build the best future of education today.”

The Pearson Catalyst incubator program is looking for dynamic, technology-centric, startup teams with a mix of talent, that have been up and running for less than three years and who have viable products that are ready for launch in the market. The ideal startup companies will have a product or products that complement or enhance a Pearson brand. Pearson Catalyst will incubate and accelerate up to ten teams of founders for at least three-months starting in mid-April. Startups will work and be based out of their existing offices, with the potential to meet at Pearson offices as well.

Startups selected to participate in Pearson Catalyst will receive:

  • Access to Pearson executives and product experts and the opportunity to be matched with a Pearson company, including a top Pearson executive as key sponsor
  • The opportunity to present at a Pearson demo day in November 2013 to Pearson executives and technology leaders
  • Up to $10K

Interested education and edtech startups can apply now by emailing

About Pearson

Pearson is the world’s leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information, visit and watch our video.

Follow @PearsonAPI on Twitter to get the most up-to-date news about Pearson Catalyst or email for more information.

Media Contacts

Tom Glover
Director of Communications, Pearson Technology
Tel. +44 (0) 7980 621 020
Twitter: @gloverboy and @PearsonLabs

Mindy M. Hull
Mercury Global Partners for Pearson
Tel. +1 415 889 9977 (USA)
Tel. +31 (0) 62 5047680 (EU)
Twitter: @mmhull and @MercuryGlobal