Pearson joins 1776’s Challenge Cup competition as lead education sponsor

Celebrating the most promising global edtech startups

Washington, D.C., October 28, 2013Pearson the world’s leading learning company, today joined 1776, an incubator platform based in Washington, D.C., to celebrate the most promising global startups in education.

Pearson, a corporate partner to 1776, will be the lead sponsor of the education category for the incubator’s Challenge Cup competition. As part of this partnership, Pearson employees will mentor and judge competing edtech startups in 16 cities around the world – eight in the United States and eight internationally. Winners from each pitch competition will convene in Washington, D.C., in May 2014 for a week-long festival and competition and the chance to become the winner of the Challenge Cup.

“Through the Challenge Cup competition, we’re thrilled to celebrate startups across the world who share our mission of helping people make progress in their lives through learning,” said Diana Stepner, head of Future Technologies. “The initiative also enables us to build on our existing partnership with 1776 and share our extensive experience and insight into the global education market with even more startups.”  

“Entrepreneurs increasingly see education as an industry ripe for disruption, and through the Challenge Cup we’ll find, showcase and accelerate the most promising ideas from around the world,” said Donna Harris, cofounder of 1776. “Having Pearson as a key partner significantly enriches the insights and expertise competing startups will be able to access.”

The main criteria for the education category is helping more people receive high-quality education opportunities while reducing costs. Judges will also evaluate whether the company has a level of traction demonstrated in market with a solution that’s scalable and better than anything offered by competitors.

About Challenge Cup

Challenge Cup is a global competition to identify and celebrate the most promising startups tackling the biggest challenges. Startups with the potential for transformative solutions in areas of global importance will compete in regional competitions in 16 cities around the world from October 2013 through March 2014.

Challenge Cup will conclude with a festival in Washington, D.C. in May 2014 during which the finalists from the regional competitions will compete for the final Challenge Cup. The festival will also include themed meetups, a policy day, and other community events. For more information, visit:

About 1776

1776 is a platform to reinvent America by connecting the hottest Start Ups from around the world with the assets of the most powerful city on Earth. In the heart of Washington, D.C., just a few blocks from the White House, 1776 is where startups tackling major national challenges in education, energy, health care, government, and all other highly regulated industries can engage to build the future of our economy. For more information, visit or follow at @1776dc.

About Pearson

Pearson is the world’s leading learning company, providing educational materials and services, and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 48,000 people in more than 70 countries. For more information, visit and watch our video here. Follow @PearsonLabs to get the most up-to-date edtech news from Pearson.

Media Contacts

Lisa Throckmorton
1776 / Speakerbox Communications

Erin Farber