Pearson Catalyst for Education open for business at SXSW

  • Pearson's edtech accelerator programme now accepting applications for its second intake
  • Pearson embeds efficacy into the application process & ongoing program - workshops at SXSW

AUSTIN, TEXAS - March 3, 2014: Pearson, the world’s leading learning company, has announced today at SXSWEdu that the Pearson Catalyst for Education programme is now accepting applications for its second cohort. The virtual education startup accelerator programme had a successful first year. Out of the five start ups in the class of 2013, ClassOwl and Ace Learning Company have both gone on to become official Pearson Technology Partners.

Catalyst aims to identify the most promising education startup companies that share Pearson’s commitment to improving people’s lives through learning, and help enable them to break through on a global scale. Startups are matched with Pearson brands to work together on three-month pilot projects; they also have access to Pearson resources and subject-matter experts. This year, Pearson has identified ten “challenges”, such as developing a digital solution that enables educators to teach young students computer science. Startups can apply to address one or more of the challenges. (The full list of challenges can be found at

In line with Pearson’s commitment to measuring and improving its impact on learning outcomes and making education more effective, this year’s programme will introduce the startups to the benefits of Pearson’s efficacy framework and tool. This will help startups define the measurable impact of their products on their learners. To support this effort, Pearson will also be running free efficacy workshops at the Pearson Learning Lounge at SXSWEdu.

Diana Stepner, VP of Innovation Partnerships & Developer Relations at Pearson, said: “Pearson’s Catalyst accelerator programme had a very strong first year, proving to be an excellent experience for both the startups involved and their Pearson partners. With clear challenges put forward by the business and an opportunity to embed efficacy into the programme, we look forward to seeing the applications for 2014. SXSW is the perfect place to meet some of the most exciting edtech talent out there.”

The Pearson Learning Lounge at SXSWEdu and Interactive offers conference attendees the opportunity to relax and recharge, learn more about Pearson’s products and programmes, and explore the future of the classroom with Makerversity. You can find both lounges at the Austin Convention Center - Edu on the 3rd Floor and Interactive at Booth 529 . A full programme of events can be found here.

For more information

Erin Farber / / +1 (917) 697-2027

Tom Glover / / +44 (0) 7980 621 020

Notes to editors

About Pearson Catalyst for Education

We identify the most promising education startup companies that share Pearson’s commitment to improving people’s lives through learning. Through Pearson Catalyst for Education, we match startups with Pearson brands to deliver pilot programs. Over the course of three months, we offer them access to Pearson resources – such as product experts, innovators and industry veterans – and the opportunity to work closely with a Pearson brand.

Interested education and edtech startups can apply to the programme via Pearson will also be hosting an info session on Tuesday, March 4, at 4pm at the Pearson Learning Lounge. This will be a chance to chat with the programme team, Pearson mentors, as well as startups that are Pearson Catalyst alumni. Watch highlights from last year’s Catalyst programme and follow us on twitter @Pearsonlabs, #PearsonCatalyst.

About Pearson

Pearson is the world's leading learning company, with 40,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.

We provide learning materials, technologies, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential. We put the learner at the centre of everything we do.