If you're an educator
About
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
Keep in touch with us
Sign up to Pearson's Product Updates
If you don't want to miss out on our most recent publications and updates on products and services, please sign up to our product updates. You will receive updates tailored to what you teach.