Virtual Guest Lecture by Author Svend Hollensen on Marketing Topics

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Q&A Report >>

This report contains answers to questions that we were not able to answer during the session due to rime restraints.



2. Glocalization Strategy





Slides >>

About the guest lecture

Author Svend Hollensen is back on popular demand! 

He will be giving you and your students two virtual guest lecture on 'Development of Global Marketing Plan' and 'Glocalization Strategy' from his book Global Marketing, 8th edition

These guest lecture will provide your students with:

  • an additional resource in their learning;
  • an opportunity to get the author’s view from practical experience in the field;
  • the opportunity to ask questions directly to the author;
  • new perspectives and inspiration.

As a lecturer you can use the recording of this session to your next semester students.

About the speakers

Svend Hollensen is Ph.D. (Dr.) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery. He is the author of Pearson texts: Global Marketing Marketing Management and Essentials of Global Marketing.

Svend Hollensen Pearson Virtual Guest Lecture