Author Svend Hollensen is back on popular demand!
He will be giving you and your students two virtual guest lecture on 'Development of Global Marketing Plan' and 'Glocalization Strategy' from his book Global Marketing, 8th edition.
These guest lecture will provide your students with:
- an additional resource in their learning;
- an opportunity to get the author’s view from practical experience in the field;
- the opportunity to ask questions directly to the author;
- new perspectives and inspiration.
As a lecturer you can use the recording of this session to your next semester students.