Webinar: Using Marketing Simulations to increase engagement and ensure continuous assessment

About the webinar

Join our webinar to find out how Profesor Mairead Brady uses online marketing simulations game MyMarketingExperience to “bring the textbook alive” and engage students throughout the course. Apart from giving the students the opportunity to gain real-world experience and practice, using simulations creates a competitive landscape and ensures continuous assessment.

 

About the speaker

With many awards and honors to her name, Mairead Brady is a dedicated Marketing Professor at Trinity Business School in Dublin, Ireland. “She has championed and co-developed MyMarketingExperience and has a strong research interest in the adoption of technology within the third level sector from an academic staff perspective”. Moreover, she is a co-author of world-leading textbook Marketing Management 3rd edition by Philip Kotler. Read more about her accolades here.

 

Source:

https://www.tcd.ie/business/people/mairead-brady.php
https://www.youtube.com/watch?v=a_dKl_933pw

 

Join us

Wednesday 12 June 2019

From 01:00 to 02:00 P.M. CEST