Your path to a career as a Salesforce business analyst
Business organizations are continuously improving their operations in response to rapidly evolving innovations in processes and technology
As each department gathers, handles, stores, and transmits larger amounts of data, it’s essential for its employees to have the software, hardware, products, and services that enable them to conduct their operations most efficiently.
As a Salesforce business analyst, your job is to survey and evaluate a company’s business procedures, administration, and data needs. Then, you’ll work to design and implement the Salesforce customer relationship management (CRM) platform across the entire organization. Your end goal is to utilize Salesforce’s cloud technology platform to effect change in every department that improves the client experience.
You may already work in a management, IT, or an analyst role, and you’re looking to advance your career. Or, perhaps you’re just starting out in the field and want to know about all the career paths available to you. Keep reading to learn how to become a Salesforce business analyst to decide if it’s the right career path for you.
Why pursue a career as a Salesforce business analyst?
As a Salesforce business analyst, you’re in a unique position; you can influence the technological and operational growth of a company within every department. Knowing all the options available to you can help you make an informed decision as you embark upon your career.
Work with cutting-edge technology
Business analysts utilize the latest technology and software to analyze processes, generate reports, and develop the right solutions to fit into a company’s operations. In addition to learning about Salesforce CRM platforms, you’ll likely work with Microsoft PowerPoint, Google Analytics, Tableau, and SQL. You also may update existing legacy network systems to the most current technology across every department in the company.
Several career entry points
If you have previous experience in a range of different roles, you may be able to transition easily to a career as a Salesforce business analyst. For instance, you already may have a strong IT background and want a business administration role. Alternatively, you currently may be working as a business analyst and want to learn about Salesforce technology. According to CareerOneStop, other areas of expertise that can help you become a business analyst specializing in Salesforce CRM include sales management, business management, organizational leadership, and commerce, among others.
Business analysts work in every level of an organization, in multiple departments across the entire company, from sales to accounting to IT to operations. You also will speak with various stakeholders regarding the company’s existing capabilities and “sell” them on products and services that will help them improve their customer relationship initiatives. To implement the required changes, Salesforce business analysts may work as part of a team on a single large project or on multiple smaller projects.
Often, companies examine their existing ranks to look for a likely candidate, someone who is motivated to become a business analyst and wants to learn about Salesforce technologies. For those who not only want to advance their career but wish to remain with the same company, this is an ideal opportunity.
Additionally, many companies provide continuous on-the-job training through bootcamps and other types of continuing education to enhance their employees’ existing skills. If you decide to switch companies, business and management analysts are in high demand in several industries. Job growth is projected at 11% from 2019 to 2029, much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.
Industry trends for Salesforce business analysts
Career trends that Salesforce business analysts can expect to experience in the next few years include:
As more companies roll out task-specific applications for employees who are either working remotely or traveling on company business, the use of mobile technology is more prevalent than ever. Learning how to engage successfully with remote employees digitally is the primary goal of Salesforce business analysts who study the feasibility of implementing new technologies.
In response to the United Nations’ mandate to address the world’s most pressing environmental challenges, more companies are implementing sustainable development goals (SDGs) aimed at confronting the challenges within their company or community or on a global scale. Salesforce business analysts may be tasked with creating enterprise-wide SDGs focused on making big data and information easier to access, use, and transmit to workers and customers to provide deliverable outcomes.
Customers increasingly demand more personalized services, and roughly 70% of customers expect companies to speak with them in real time, according to Salesforce data. Companies that hire Salesforce business analysts seek solutions that allow for additional artificial intelligence (AI) technologies in the form of chatbots to allow their sales teams and staff to offload repetitive and manual tasks, enabling them to focus on more productive work.
Areas of opportunity for Salesforce business analysts
From government agencies and the public sector to finance and health care, many industries require business analysts who possess an in-depth knowledge of Salesforce CRM technologies.
Areas of opportunity in this field include:
What are the different types of Salesforce business analyst jobs?
When you’re an experienced, knowledgeable Salesforce business analyst, specialized roles are available to you in multiple areas. More than 830,000 people are currently working as business management analysts, and, according to the U.S. Bureau of Labor Statistics, another additional 93,800 job opportunities are predicted in the field from 2019 to 2029.
Since Salesforce business analysts can work in diverse fields based on industry, entry into this profession varies based on your experience. Those individuals who have already worked in a management or analyst role may transition seamlessly into a senior role with the potential for a salary boost.
Entry-level Salesforce business analyst jobs
A Salesforce business analyst may begin their career with an associate degree or a bachelor’s degree with only one to four years of job experience. This professional may begin an entry-level position with an average salary, according to PayScale, such as:
Junior business analyst: $50,642
Salesforce administrator: $67,254
Management/program analyst: $76,849
Note that both your geographic area and years of experience play a large part in your earning potential. For example, as Glassdoor reports, a junior business analyst with two years’ experience in Phoenix typically earns an average annual salary of $56,085, while an analyst in the same role in San Diego can make more than $60,000 a year.
Advanced Salesforce business analyst jobs
Specializing in a related management, analyst, or administrative role as a bachelor’s or master’s degree-qualified candidate may lead to advanced-level roles in the industry, such as:
Information security analyst: $71,779
Organizational development consultant: $83,683
Senior business analyst with Salesforce skills: $87,975
Again, please note that both your physical location and level of expertise influence your salary.
Do you need a license or certificate to become a Salesforce business analyst?
To become a business analyst, you can obtain a bachelor’s degree with less than five years’ experience. Because companies often provide learning opportunities through specialized programs, previous Salesforce skills are not typically necessary. Yet having Salesforce certifications often increases your marketing potential, which can lead to increased salary and responsibilities when you’re job hunting.
Salesforce certifications and credentials are categorized based on their learning track. If you’re planning to become an administrative analyst, then you should earn Salesforce administrator learning and certification skills. In addition, each Salesforce certification track also contains sub-credentials.
You can obtain Salesforce marketing certifications with Pardot consultant credentials. The top available Salesforce certifications include:
Once you’ve obtained Salesforce certification, you must maintain it by successfully sitting for and passing exams and modules that align with new Salesforce product release updates and rollouts. This ensures that you remain knowledgeable and up to date on the latest Salesforce features.
Salesforce business analyst internships
Internship opportunities that welcome the Salesforce business analyst student include:
Find other associations that may prove useful for your career on Modern Analyst.
Make new career moves suited to your goals
Around the world, business analyst careers for Salesforce-trained individuals are growing rapidly. As technology and big data are used more widely, companies are seeking better ways to provide enhanced services to their customers, while at the same time offering software and hardware solutions that enable their workers to maintain high levels of productivity.
Because of the numerous pathways available to become a Salesforce business analyst, you have the option of finding the learning opportunity that allows you to select the career path that best fits your lifestyle. We’re here to provide the choices you need to connect with the educators and employers who can help you fulfill your career dreams.