Your path to a career as a marketing coordinator

The U.S. Bureau of Labor Statistics anticipates a 6% growth rate in the advertising, promotions, and marketing management field between 2019 and 2029, which makes it an attractive career option for students in communication and business tracks. The advertising industry and marketing field show no sign of slowing down as the global market changes. New businesses need professionals with strong marketing strategies to stay competitive. That creates a lively job market for talent to fill critical positions, including the entry-level position of marketing coordinator.

The career opportunities in all areas of this field are varied and relatively lucrative, offering meaningful growth potential to professionals in different phases of a marketing and advertising career.

You can expect a range of benefits working in this field, including those described here.

Increased earning potential

For marketing coordinators, Glassdoor reports an approximate average salary of $45,000 across all industries, with the possibility to advance. Note that salary depends on geographic location, industry, and experience. In 2019, the median annual wage for the entire category of marketing managers, marketing coordinators, and other marketing professionals was estimated at $136,850, according to the U.S. Bureau of Labor Statistics (BLS). Note that the BLS does not provide a more detailed breakdown in salaries, instead grouping marketing professionals in the same category as upper-level positions, so this salary is not likely for the coordinator position.

Career satisfaction and community impact

As a marketing coordinator, you have the power to drive success for your marketing team. Your focus on the larger picture and efforts at creating departmental harmony allows everyone on your product or brand team to concentrate on their tasks.

Depending on the sector in which you plan to pursue your marketing career, you may be able to positively impact your community. For example, if you work for a health care organization, you may work with marketing teams to launch important community health initiatives, focusing on communicating the organization’s message to ensure no one misses out on a crucial health opportunity. Other nonprofits that may hire marketing coordinators include food banks, community organizations, and other charitable organizations.

Diverse career opportunities

Professionals with communication, business, and marketing degrees find a variety of career options available. They provide services focusing on tasks and goals that include advertising, promotions, content creation, public relations, and brand awareness.

According to LinkedIn, a marketing coordinator’s ultimate goal is to help develop and implement strategic plans that help “drive sales for a company, service, or product.” Working with marketing brand managers, the coordinator educates themselves about the market, learning the trends in the industry and about the competition. A typical day for a marketing coordinator means creating content, working with clients, developing spreadsheets, reports, tracking results of social media campaigns, and working with sales and other teams across an organization.

Job security

The BLS reports that the fields of marketing, advertising, promotions, and content and SEO management are projected to continue to experience growth, making it essential for organizations to maintain and expand their market share. These fields require marketing coordinators to assist in planning, organizing, directing, and coordinating promotional, advertising, and brand launch campaigns.

Return on your investment

Considering the healthy demand for professionals in every area of the marketing and advertising industry, marketing professionals often command higher-than-average starting and overall salaries, making an education in this field valuable over the coming decade. Marketing coordinator, however, is an entry-level position that offers higher earning possibilities after you acquire experience and training.