Virtually all managerial and leadership positions in the digital economy increasingly rely on data-driven decision-making. Recent studies have shown companies that adopt data-driven decision management achieve significant productivity gains over other firms.
Having a solid grasp of the end-to-end process of making effective decisions with data will give you an edge, both in performing such analyses yourself, as well as in effectively managing teams of business analysts and data scientists.
Individual course: $399
Course duration: 8 weeks total
Time commitment: 3-6 hours each week
Experience level: Advanced
Learning partner: Boston University
Course type: Instructor-led on a course schedule
Subjects: Computer science and information technology
In this course, part of both the Digital Leadership and Digital Product Management MicroMasters® programs, you will learn the tools and techniques to become a data-driven or “evidence-based” manager.
You will learn the process of reframing a business question as a data question, reasoning about what data might be of assistance and how to obtain it, integrating and cleaning the data, performing the analysis, deriving and communicating insights from the analysis, and building the managerial culture to operate in this way, and create competitive advantages from enterprise data.
This course is unique in the sense that it aims squarely at the needs of a manager in an analytically focused enterprise by providing both a hands-on introduction to the concepts, methods, and processes of business analytics as well as an introduction to the use of analytics as the basis for creating a competitive advantage. Study topics such as:
Key analytic technologies and techniques, e.g. predictive modeling and machine learning, and how these can play a role in managerial decision-making
How to effectively manage the analytical processes and use the results of these processes as the basis for making informed, evidence-based decisions
How companies can use analytics as the basis for creating value
Secondary school (high school) algebra; basic mathematics concepts
A willingness to explore economics
Who can take this course?
Unfortunately, learners from the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer their courses to learners in these countries and regions, the licenses they have received are not broad enough to allow them to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent them from offering all of their courses to everyone, no matter where they live.
Completion of this course requires the use of Microsoft Power BI Desktop. Unfortunately, there is currently no version of Power BI Desktop for macOS or Linux operating systems. Learners are encouraged to secure access to a Windows environment, but if that is not possible, macOS and Linux users can run Power BI Desktop in a virtual Windows environment. The course provides steps for installing such an environment.
About Boston University
As one of the world’s leading research universities, Boston University is currently engaged in more than 340 separate research, service, and educational programs and projects. Today, BU is the fourth-largest private university in the country and a member of the American Association of Universities, a nonprofit association of 62 of North America’s leading research-intensive institutions.