Firms such as Apple, Alibaba, Facebook, Salesforce, Uber, and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.
This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.
Learners in this course will solve real-life problems using concepts from two-sided networks, information asymmetry, pricing, intellectual property, and game theory.
The instructor for this course literally wrote the book on the topic: “Platform Revolution: How Networked Markets Are Transforming the Economy — and How to Make Them Work for You.”
This course is part of both the Digital Leadership and Product Management MicroMasters® programs.
Topics of study
How to successfully launch and design a business platform
Why platform firms beat product firms and how the structure of platform firms is fundamentally different
Why traditional platform pricing models fail and how to choose a successful pricing model
How to compete in winner-take-all network markets
Secondary school (high school) algebra; basic mathematics concepts
A willingness to explore economics
Who can take this course?
Unfortunately, learners from the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer their courses to learners in these countries and regions, the licenses they have received are not broad enough to allow them to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent them from offering all of their courses to everyone, no matter where they live.
About Boston University
As one of the world’s leading research universities, Boston University is currently engaged in more than 340 separate research, service, and educational programs and projects. Today, BU is the fourth-largest private university in the country and a member of the American Association of Universities, a nonprofit association of 62 of North America’s leading research-intensive institutions.