When you immerse yourself in the context of the user, you can uncover pain points and find opportunities for improvement or innovation not always evident to your audience.
This course, part of the Design Thinking MicroMasters® program, focuses on the use of simple research methodologies, including active listening, to understand a target audience and uncover its obvious or latent needs.
Individual course: $299
Course duration: 6 weeks
Time commitment: 8-12 hours each week
Experience level: Intermediate
Learning partner: Rochester Institute of Technology (RITX)
Course type: Self-paced on your time
Subjects: Business, management, design, and engineering
How to recognize the user’s emotive response to context and circumstance (i.e. products, environments and services)
How to take a holistic approach to problem solving
How to plan research activities to gather and analyze data from a user’s viewpoint
To demonstrate appreciation for creative methods to document user needs and illustrate future solution possibilities
Emphasis will be placed on observation and interviewing as key methods to gain empathy for the user’s experience and viewpoint. Equipped with this understanding, you will be prepared to more accurately identify and define business problems.
You will also review case studies and discuss strategies to foster productive client-stakeholder relationships, including user personification, context understanding and empathy idea mapping (ideas that resonate with your target audience).
Who can take this course?
Unfortunately, learners from the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer their courses to learners in these countries and regions, the licenses they have received are not broad enough to allow them to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent them from offering all of their courses to everyone, no matter where they live.
About the Rochester Institute of Technology (RIT)
Rochester Institute of Technology is home to leading creators, entrepreneurs, innovators, and researchers. Founded in 1829, RIT enrolls more than 18,600 students in more than 200 career-oriented and professional programs, making it among the largest private universities in the U.S.
RIT’s nine colleges emphasize career education and experiential learning with programs that are internationally recognized and ranked for academic leadership in business, computing, engineering, imaging science, liberal arts, sustainability, and fine and applied arts. RIT also offers unparalleled support services for more than 1,200 deaf and hard-of-hearing students.
The cooperative education program is one of the oldest and largest in the nation. The university’s main campus occupies 1,300 acres in suburban Rochester, New York, and its global partnerships include campuses in Croatia, Dubai, and Kosovo.