In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.
Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Exclusive content for verified learners:
Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know
Exclusive discussions just for verified learners on the use of R in analytics
Topics of study
How to identify market trends
How to predict future conditions
Metrics used to measure marketing success
Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.
Who can take this course?
Unfortunately, learners from the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer their courses to learners in these countries and regions, the licenses they have received are not broad enough to allow them to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent them from offering all of their courses to everyone, no matter where they live.
About the University of California, Berkeley
Free online courses from University of California, Berkeley The University of California, Berkeley was chartered in 1868, and its flagship campus — envisioned as a "City of Learning" — was established at Berkeley, on San Francisco Bay. Berkeley faculty consists of 1,582 full-time and 500 part-time faculty members dispersed among more than 130 academic departments and more than 80 interdisciplinary research units. Berkeley alumni have received 28 Nobel prizes, and there are eight Nobel Laureates, 32 MacArthur Fellows, and four Pulitzer Prize winners among the current faculty.
In September 2012, to mark Berkeley's commitment to innovation in teaching and learning, The Berkeley Resource Center for Online Education (BRCOE) was formed. The Center is a resource hub and an operational catalyst for all internal campus-wide and external resources to advise, coordinate, and facilitate the University’s online education initiatives, ranging from credit and non-credit courses, to online degree programs and MOOC projects, including the MOOCLab initiative.
BRCOE's new MOOCLab is a three-year research initiative to fund and develop Massive Open Online Courses (MOOCs) as vehicles for pedagogical research in online education.
Berkeley is also working with edX to develop and foster adoption of Small Private Online Courses (SPOCs) on campuses around the world. SPOCs are designed to supplement and enhance the learning experience of on-campus students, while providing local faculty an opportunity for more interactive activities and more time for “high-touch” pedagogy.