Whether you’re new to marketing, an entrepreneur launching a business, or a marketer looking to upskill, this Digital Marketing Science certificate, developed by Pearson Advance, is uniquely designed to give you the skills and applied learning experience to take your career to the next level.
Delivered live and online, this comprehensive program is taught by industry experts and covers all the key areas required to become an effective digital marketer.
Individual course: $2,000
Course duration: 10 weeks
Time commitment: 6-8 hours each week
Experience level: Introductory
Course type: Instructor-led on a course schedule
Subject: Communications, marketing, and digital media
This Pearson Pathways Program is offered in partnership with Maryville University’s workforce development initiative. This is a non-credit program to enable learners to rapidly gain new skills, enrich knowledge, and/or experience online learning to better prepare for credit education.
When you complete this online Digital Marketing certificate program, in addition to the the industry-relevant skills you’ll learn below, you will have created a strategic digital marketing playbook, refined by industry expert feedback, to use as your portfolio.
Module 1 – Marketing in the Digital Age
Explore the fundamentals of marketing, from guiding the customer journey to creating cohesive strategy across channels.
Module 2 – Mapping Strategy to Tactics
Develop effective marketing strategies based on competitive analysis, customer personas, message mapping, and original content.
Module 3 – Mastering Digital Marketing Channels
Build confidence in utilizing marketing tactics like SEO, paid search and social, A/B testing, and full funnel engagement.
Module 4 – Using Marketing Technology
Become proficient with necessary technology such as Google Analytics, Google Ads, Hubspot, marketing automation, and the Martech stack.
Results – Outcome
Highlight your robust skills in digital marketing and in-demand technology certifications. Prove your expertise and bring a heightened level of value to current and future employers.