This self-paced course introduces the learner to current trends in social media and the core competencies needed to utilize social media in a virtual healthcare practice. Students will explore how social media generates big data, along with real-time population health trends and guidelines for protecting patient privacy and utilizing social media as a public relations tool. This course provides opportunities for both synchronous and asynchronous learning.
Earn 10 continuing education hours
Participants who complete each course and evaluation are awarded 10 contact hours per course by the Northeastern University School of Nursing, accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.
MaineHealth’s Office of Continuing Education is fully accredited by the Accreditation Council for Continuing Education (ACCME) and provides credit for the American Medical Association Physician’s Recognition Award. Maine Medical Center has designated these educational activities for up to 10 AMA Category 1 Credit(s). Physicians should only claim credit commensurate with the extent of their participation in the activity.
Make progress at your own pace
What will you learn?
Social media terms used in virtual healthcare
The health consumer's use and perspectives regarding social media
Population health trends through the lenses of social media
The similiarities and differences among social media venues used to deliver healthcare
Security and privacy regulations for healthcare professionals using social media
Key elements in implementing social media into a virtual health practice
LESSON 1 | The Rise of Social Media
LESSON 2 | Raising Awareness
LESSON 3 | Raising Alarms
LESSON 4 | Social Media and Support
LESSON 5 | Compliance and Professionalism
Flexible options that fit your life
This course is also available as part of a Communication and Collaboration bundle. Stack four course bundles in any order to earn individual digital badges from Credly and your full Professional Certificate in Telehealth. You can also take individual courses within a bundle to target your learning and make progress toward your certificate.
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-powered lifelong learning. Their world-renowned experiential approach empowers students, faculty, alumni, and partners to create an impact far beyond the confines of disciplines, degree, and campus.
Their locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in their growing global university system. Through this network, Northeastern expands opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern’s comprehensive array of undergraduate and graduate programs—in on-campus, online, and hybrid formats—lead to degrees through the doctorate in nine colleges and schools. Among these, Northeastern offers more than 140 multidisciplinary majors and degrees designed to prepare students for purposeful lives and careers.
About the Bouve College of Health Sciences
For more than a century, Northeastern University’s Bouvé College of Health Sciences has championed a simple idea: Experience deepens learning.
Here, at one of the nation’s leading health science colleges, future pharmacists, policymakers, administrators, nurses, physical therapists, scientists, speech therapists, and psychologists learn from renowned professors, while apprenticing alongside preeminent clinicians and researchers at top health institutions.
Meet your instructor
Zoë Cohen's twenty years in marketing and communications has spanned the decline of MySpace to the rise of TikTok, and everything in between. With a focus on working with disrupters, doers, and dreamers, Zoë has worked with some of the most innovative people in the worlds of higher education, not for profits, and corporations. Currently, the founder of Everbrightly, Zoë also teaches graduate level courses focusing on digital marketing and tools for Northeastern University.