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Northeastern University

Social and Immersive Media in Healthcare

Learning Format

Self-Paced

Experience Level

Introductory

Time Commitment

2-3 hours per week

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Overview

This is one of nine courses that make up the full Professional Certificate in Telehealth and one of three courses that can be stacked toward a digital badge in Communication and Collaboration in Virtual Care.

This self-paced course introduces the learner to current trends in social media and the core competencies needed to utilize social media in a virtual healthcare practice. Students will explore how social media generates big data, along with real-time population health trends and guidelines for protecting patient privacy and utilizing social media as a public relations tool. This course provides opportunities for both synchronous and asynchronous learning.

Earn 10 continuing education hours

Participants who complete each course and evaluation are awarded 10 contact hours per course by the Northeastern University School of Nursing, accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.

MaineHealth’s Office of Continuing Education is fully accredited by the Accreditation Council for Continuing Education (ACCME) and provides credit for the American Medical Association Physician’s Recognition Award. Maine Medical Center has designated these educational activities for up to 10 AMA Category 1 Credit(s). Physicians should only claim credit commensurate with the extent of their participation in the activity.

Make progress at your own pace

Course

Take one or more courses in four content areas, including communication, artificial intelligence, operations and technology

Badge

Finish all courses within a content area to earn a digital badge you can present to prospective employers

Certificate

Complete all four content areas — a total of nine courses — to earn your full Professional Certificate in Telehealth

Course details

What will you learn?

  • Social media terms used in virtual healthcare
  • The health consumer's use and perspectives regarding social media
  • Population health trends through the lenses of social media
  • The similiarities and differences among social media venues used to deliver healthcare
  • Security and privacy regulations for healthcare professionals using social media
  • Key elements in implementing social media into a virtual health practice
Syllabus
  • LESSON 1 | The Rise of Social Media
  • LESSON 2 | Raising Awareness
  • LESSON 3 | Raising Alarms
  • LESSON 4 | Social Media and Support
  • LESSON 5 | Compliance and Professionalism

Flexible options that fit your life

This course is also available as part of a Communication and Collaboration bundle. Stack four course bundles in any order to earn individual digital badges from Credly and your full Professional Certificate in Telehealth. You can also take individual courses within a bundle to target your learning and make progress toward your certificate.

Course bundles
Individual courses

Interested in this course?

Take a look at when you can get started

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University details

About Northeastern University

Founded in 1898, Northeastern is a global research university and the recognized leader in experience-powered lifelong learning. Their world-renowned experiential approach empowers students, faculty, alumni, and partners to create an impact far beyond the confines of disciplines, degree, and campus.

Their locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in their growing global university system. Through this network, Northeastern expands opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern’s comprehensive array of undergraduate and graduate programs—in on-campus, online, and hybrid formats—lead to degrees through the doctorate in nine colleges and schools. Among these, Northeastern offers more than 140 multidisciplinary majors and degrees designed to prepare students for purposeful lives and careers.

About the Bouve College of Health Sciences

For more than a century, Northeastern University’s Bouvé College of Health Sciences has championed a simple idea: Experience deepens learning.

Here, at one of the nation’s leading health science colleges, future pharmacists, policymakers, administrators, nurses, physical therapists, scientists, speech therapists, and psychologists learn from renowned professors, while apprenticing alongside preeminent clinicians and researchers at top health institutions.

 

Meet your instructor

Zoe Cohen

MS

Zoë Cohen's twenty years in marketing and communications has spanned the decline of MySpace to the rise of TikTok, and everything in between. With a focus on working with disrupters, doers, and dreamers, Zoë has worked with some of the most innovative people in the worlds of higher education, not for profits, and corporations. Currently, the founder of Everbrightly, Zoë also teaches graduate level courses focusing on digital marketing and tools for Northeastern University.

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