Strong leadership is key to running a successful business, and effective communication skills are vital to being a good leader. Whether it’s clearly articulating your organization’s vision or inspiring colleagues to perform at their highest level, it’s important to not only have the right message but also be able to deliver it persuasively.
Rider University’s Master of Arts in Business Communication (MABC) program is designed for professionals at all stages of their career who aspire to become better communicators. Learn how enhancing your written, verbal and visual presentation abilities can lead to greater organizational success and help you achieve your career goals.
Whether you’re an experienced manager looking to further develop your skills or you’re just starting out in your career and aspire to grow into a leadership role, RIder’s online MABC can help you get there. This program is intended to build on your core competencies and teach the various modes of communication in an organizational setting. Because when you can think and write strategically, you’ll be better positioned for advancement at any stage of your career.
Prepare for success as a career changer
Rider welcomes students from all backgrounds into the online MABC program. Your enrollment advisor can help set you up for success by providing you with information and answers along the way. Make a smooth transition into the program — and your new career path.
Learn on your schedule
Rider’s online Master of Arts in Business Communication gives you the flexibility to grow your supervisory skills around your life. You can choose from six start dates and join the online MABC program in the fall, spring or summer. With Rider, you can tailor your degree to fit with your commitments.
Rider’s online curriculum is designed to prepare you with real-world skills that translate to industry expertise. Develop your supervisory, leadership and administrative skills to help prepare you for advanced positions across various organizational settings.
This course will provide students with the tools to think and write strategically. Students will gain competency in a number of areas including: identifying challenges and communicating to different workplace audiences; developing content for daily, routine and specific workplace requirements; focusing on strategic, outcomes-based writing; and cultivating interpersonal relationships for successful communication. These skills are particularly important for those in or aspiring to managerial/senior staff roles.
COMM 503 – Corporate and Persuasive Discourse (3 credits)
This course will provide students with advanced knowledge of crisis management, including theory, techniques and applications. Students will gain competency in a number of areas including: changing opinion and behavior, crisis management principles, strategies, tactics and communication methods. Students will work in teams to develop the knowledge and skills to manage the messages surrounding crisis-related issues found in organizations.
COMM 507 – Business Presentation Strategies (3 credits)
This course can provide you with the tools to develop purposeful presentations with targeted messages relating to audience needs. You can gain competency in a number of areas including: messaging, writing for the visual media, using current visual presentation tools, delivering an impactful presentation and taking advantage of social media channels. Learn to develop the knowledge and skills to influence and inspire internal and external constituencies, a key part of communication practitioners’ jobs, especially those in managerial/senior staff roles.
COMM 525 – Visual Communication (3 credits)
Understanding the importance of visuals and using different ways to communicate effectively with visuals are integral parts of any advanced communication and journalism curriculum. The goal of the course is to provide you with the practical knowledge and critical skills necessary to effectively use visuals as an important and inevitable component in the communication process. The course will cover visual communication theories, perception of psychology, design and layout principles, typography, imagery in mass media and visuals in interactive media.
COMM 531 – Legal and Ethical Issues for Professional Communicators (3 credits)
This course can provide you with the knowledge to understand and apply ethical guidelines and current laws and regulations relative to workplace communication, as well as the legal limits impacting professional communications. This knowledge is particularly important for those in or aspiring to managerial/senior staff roles.
COMM 545 – Information Gathering and Analysis (3 credits)
This course can provide you with the knowledge and skills to use various research methods and analysis techniques to provide critical information for, and assist with, business decisions. It will cover developing research tools, gathering and verifying information, analyzing, and reporting results. These skills are particularly important for those in or aspiring to managerial/senior staff roles.
COMM 552 – Communication in Multicultural Workplaces (1.5 credits)
The culture of work, like society, is multicultural. More than ever, today’s organizational leaders, including CEOs, managers and supervisors, must understand how to use diversity and cultural communication principles and strategies to effectively manage a culturally diverse workforce. This course can help organizational leaders understand how gender, ethnic, religious, and other differences affect the workplace, and how to effectively harness those differences towards maintaining a workplace that promotes good employee relations, and ultimately, good productivity for the organization.
COMM 553 – Communication in a Global Market (1.5 credits)
This course examines communication between and among businesses in a global context. The course presents communication as an essential pivot around which revolve the social and institutional relationships within and among nations. Hence, exploring global communication structures and tendencies is an important means to understanding social, cultural, economic and political impositions on global business. The emerging role of technologies of communication, such as social media, will be a particular focus of this course.
COMM 554 – Effective Group Communication (1.5 credits)
This course encompasses the study of individual and group behavior in the workplace. Emphasis is placed on individual behavior and group dynamics, application of current group theories, effective group communication, and effective leadership/followership skills. A comprehensive review of these processes, as well as others, can allow students to examine their role in groups as well as teams.
COMM 555 – Communication and Organizational Culture (1.5 credits)
This course examines communication and culture in organizational settings. Emphasis is placed on managing organizational culture, communication and the relationship between organizational performance and organizational culture. A review of research and analysis as it relates to organizations will allow you to apply what you have learned about organizational culture to real life situations.
COMM 599 – Capstone in Business Communications (3 credits)
This course can provide you with the opportunity to explore, research and discuss practical and theoretical topics in business communication. This capstone course can give you an opportunity to apply the skills and knowledge you have learned throughout the Master of Arts in Business Communication curriculum. Under faculty supervision, you will complete a major project using a variety of research methods.
Please note some of these courses may require prerequisites.
PMBA 8020 – Fundamentals of Accounting (3 credits)
For those students having no previous knowledge of accounting. The subject is approached from the point of view of the user of accounting information rather than that of the accountant who supplies the information. This course surveys the mechanics of accounting as a means to an end, emphasizing accounting as a tool of management and the language of business. Problems and cases bring out the managerial implications of accounting.
PMBA 8030 – Economic Analysis (3 credits)
This course is an intensive exposition of the essentials of price theory and income and employment theory. For students with less than a year of introductory economics at the undergraduate level.
PMBA 8010 – Information Technology Proficiency (1.5 credits)
Computing proficiency requires understanding implications of advanced information technologies and the ability to successfully apply these technologies in an increasingly global society. This course can enable you to effectively use specific information systems tools (spreadsheet and database management) to begin to design applications for effective decision making.
The central unifying theme of this course is valuation. Valuation is the basis for decisions in all major areas of finance. This course begins with a discussion of basic concepts including time value of money and its application for valuation of stocks and bonds and analysis of risk and return. Further application of valuation for capital investment projects made by a firm is explored by introducing the techniques of capital budgeting.
The purpose of this course is to provide you with an operational understanding of basic marketing principles and concepts. This will be done through interactive exercises and discussions based both on primary source and textbook readings as well as discussions and critical examinations of current marketing practices in companies and industries of interest. Topics covered include environmental analysis, target marketing, product and service strategy, integrated marketing communications, channels of distribution, pricing practices, and the interface between marketing and corporate strategic planning.
PMBA 8070 – Management: Theory & Application (1.5 credits)
A foundation course that provides an introduction to the theory and practice of management. The management functions of planning, organizing, leading, and controlling provide an organizing framework for examining current management challenges (e.g. globalization, ethics, diversity, and multidimensional organizational structures).
PMBA 8313 – Electronic Commerce* (3 credits)
Electronic commerce involves the use of information technology to improve, enhance, simplify or enable business transactions. This course examines such business, social, and technical issues of electronic commerce as the technology of the Internet, effective system strategies to attract and maintain customers, security, and electronic payment systems.
PMBA 8314 – Project Management* (3 credits)
In our complex world of global economies and pervasive technology, change is constant. It is a persistent challenge to manage this change. It is the body of knowledge that is project management that helps managers address this change. This course will introduce you to project management for a variety of disciplines. The methods and techniques taught will be applicable not only to software development, but to any series of tasks that could constitute a project. The course content will cover the identification, approval, and management of complex projects. Various project management tools, techniques, and approaches will be covered. This course applies to the Information Systems and Entrepreneurship concentrations.
PMBA 8290 – Legal and Ethical Aspects of Management* (3 credits)
The purpose of this course is to prepare you to meet the legal, ethical, and regulatory challenges and opportunities you will encounter as you conduct business as a manager and entrepreneur. To excel, managers and entrepreneurs must recognize that the law is important to firm success and that they must always consider the legal ramifications of their business decisions. You can learn how to identify legal and ethical issues before they become legal problems and how to communicate and work collaboratively with legal counsel. The course begins with an overview of business ethics and social responsibility and goes on to cover the U.S. court system and the laws of contracts, torts, and intellectual property. The course covers corporate governance issues including the fiduciary duties of officers, directors, and controlling shareholders, public and private offerings of securities, and securities fraud. Environmental regulation, product quality, legal aspects of the employment relationship (as they relate to the liability of the corporation and managers for the acts of their employees), wrongful termination, discrimination, and sexual harassment will also be covered.
PMBA 8312 – Business Intelligence Tech-Data Mining (3 credits)
In this course, you can learn to solve problems/exploit opportunities by processing datasets, interpreting results, and deploying solutions. This course provides hands-on experience with these tasks. Upon this base of experience, you can build a robust data mining methodology that can be applied to real-world investigations. The course of study will include Online Analytical Processing (OLAP), statistical and machine learning techniques, and unstructured text analysis. You can learn to apply these techniques through the study of payroll, procurement, and expense report fraud. Cell phone and credit card fraud, credit and bankruptcy analysis, and customer relationship management will also be covered. This course applies to the Business Analytics, Forensic Accounting and Fraud & Forensic Accounting concentrations. This course applies to the graduate certificate in Business Analytics.
PMBA 8260 – Marketing Analysis & Decision Making (3 credits)
The purpose of the course is to provide the analytical skills required to understand complex marketing situations in order to develop and implement appropriate marketing strategies. The decision-making processes in the management of product planning, pricing practices, selection of channels of distribution and development of effective promotion programs are investigated. This involves identification and selection of appropriate target markets, the effective use of marketing research and recognition of organizational dynamics. The case approach is used to develop communication skills and further build team skills as you interact with peers in solving problems.
A study of key individual, group, and organizational processes. At the individual level, the focus is on different personalities, job attitudes, and work motivation. The implication of individual factors is then considered in a team context focusing on the processes of communication, influence, conflict, and leadership. Finally, we examine the impact of organizational culture and change on workplace behavior. In order to integrate the individual, group, and organizational levels of study, the course emphasizes a team- based approach to learning. Prerequisite(s): Completion of MBA pre-program courses.
PMBA 8220 – Strategic Accounting for Manager (3 credits)
This course emphasizes the issues encountered by managers regarding performance measurement, incentives, ethics and strategic management accounting tools. Students will learn to recognize ethical issues and apply a code of conduct to those issues, understand the criteria for recognizing revenue, analyze cash flows for investment decisions, compute measures of returns on investments, and understand the uses of a Balance Scorecard in performance evaluation. This course will also cover transfer pricing issues and methods in domestic and international settings, the application of differential analysis to a variety of short-run decisions, and the application of traditional costing methods, activity-based costing, activity-based management, and target costing to products and services. Preparation of a master budget and its role in planning, control, and decision making is also discussed. This course is not open to MAcc students. Prerequisite(s): Completion of MBA pre-program courses.
*Optional for students with undergraduate business degrees or MBA coursework.
Rider’s online master’s degree in business communication provides you with the opportunity to build your expertise and enhance your career options. That’s why Rider does its best to make education accessible.
Here’s what you’ll need:
A bachelor’s degree from an accredited college or university. Degrees earned abroad must be deemed equivalent to a U.S. bachelor’s degree.
GPA — minimum 2.7 on a 4.0 scale. Admission decisions are made through an evaluation of undergraduate coursework, GPA and professional experience.
Application form/online application
Two professional and/or academic letters of recommendation
Statement of purpose (approx. 500-1,500 words)
Official transcripts from all colleges and universities attended
An interview may be required; the Office of Graduate Admissions will be in touch to schedule this
Tuition and fees
Tuition for the online Master of Arts in Business Communication is $970 per credit hour. In addition, there is a technology fee of $50 per course and a distance learning fee of $35 per course.
These figures reflect tuition rates and fees for 2021 and are subject to change
About Rider University
Since its inception more than 150 years ago, Rider University has taken a students-first approach to higher education. Founded in 1865 as Trenton Business College, the school helped to provide Civil War veterans with the education to embark on new careers.
Over the next century and a half, Rider continued to evolve to meet the growing needs of its students and help them adapt to changing times. In 1927 Rider College began offering its first graduate degrees in Master of Accounts and Master of Commercial Science, and in 1959 the School of Education became Rider’s inaugural graduate program leading to a Master of Arts. The school was granted full university status in 1994, and changed its name from Rider College to Rider University.
Today, Rider is home to five academic units that include the Norm Brodsky College of Business, College of Liberal Arts and Sciences, College of Education and Human Services, Westminster College of the Arts and the College of Continuing Studies.
While it has grown into a university with more than 5,000 students and over 50,000 alumni worldwide, it has still remained intimate, with a 10:1 student-faculty ratio.
Accreditation and ranking
Rider University is regionally accredited by the Middle States Commission on Higher Education. Regional accreditation, which is typically reserved for nonprofit, degree-granting colleges or universities with an academic focus, is the most widely accepted standard of quality education
Rider is ranked the #38 Best College (out of 179) in U.S. News & World Report’s Regional Universities North category for 2020. Additional rankings in the North Region include:
Most Innovative Schools (#21)
Best Value Schools (#28)
Top Performers on Social Mobility (#96)
Ranked in the top 400 nationally, and top 10 in New Jersey, on The Wall Street Journal’s 2020 list of the top U.S. colleges
The Princeton Review ranks Rider as among the "Best 380 Colleges" for 2020
At Rider, your instructors are there to help you succeed. That’s why Rider keeps classes small (with a 10 to 1 student to faculty ratio) and offers courses taught by a distinguished faculty with advanced credentials in their areas of expertise. In fact, 99% of full-time faculty hold a doctorate or the highest degree in their field.