Manchester Metropolitan’s Global Online sports management master's course is one of only a few management programs taught by a UK institution that focuses solely on sports. It has been designed in conjunction with its Sports Advisory Board to give you the skills that top employers need.
Whether you’re already building your career in sports management or looking to break into the sector, you’ll benefit from the experience of some of the sector’s most well-respected bodies, including Sport England and the Football Foundation.
100% online coursework
6 start dates per year – January, March, May, July, September, and November
Manchester Metropolitan University is a prestigious and modern university that believes higher education should be accessible to everyone. Its Global Online programs are taught by world-leading academics and are delivered 100% online, meaning that after just two years of distance learning, you could be graduating with a globally recognized master's degree and a world of bright new career opportunities.
Its online master’s is designed to work around your work and life commitments. It can be completed in two years with a recommended study week of up to 15 hours.
Study wherever and whenever — all you need is a laptop and internet connection. Using Manchester Metropolitan’s Virtual Learning Environment, you will enjoy a program of highly interactive live online seminars and presentations and can work on a wide variety of group tasks with your fellow students across the globe.
Working online, you will have the opportunity to grow your worldwide professional network, making invaluable industry connections that can open doors now or in the future.
Continued support will be provided by your dedicated student success advisor, who’ll be there to help you get the most from the moment you enroll to the time you graduate.
The Sport Business, Management, and Policy MSc commences with a 15-credit Critical Reading, Writing, and Literature Research module, followed by eight 15-credit units, finishing with a 15-credit Methodological Approaches to Research module and 30-credit Professional Project.
Critical Reading, Writing, and Literature Research (15 credits)
This unit introduces the skills required to succeed throughout the rest of the course. The primary aim of this unit is to develop critical thinking, reflective writing, and other added study skills, including analysis and referencing, to a master’s level. This allows the ability to research and investigate strategic opportunities for organizational improvement.
Sport Policy and Politics (15 credits)
This unit will introduce students to the key theoretical approaches to sport policy analysis and the concepts of sport politics, such as soft power and governance. Indicative topics include the political use of sports mega-events, the political economy of sport, the ‘virtuous cycle’ of sport, sport development in an international context, and moral dilemmas in global sport policy (match-fixing, gambling, and doping).
Sport Event Management (15 credits)
Developing students’ knowledge of sporting events, this unit will critically examine the management of events and how they could be enhanced to improve the experience for fans. Content covered could include the global sports event industry, the international complexity of sports event management, sports event governance, sports event stakeholders, sociological issues and their impact on sports events, fans and fandom, event experience, and digital fan engagement.
Business Analytics (15 credits)
This unit is designed to equip students with the skills needed to analyze typical business data. Students will be introduced to the concept of self-service business intelligence and the impact this will have on their future career progression. The overarching theme of the unit will be to consider the core principles of business analytics: how can organizations make sense of data? How can data be harnessed to effectively support the decision-making process? In what ways can actionable information be created and communicated from data?
Sports Marketing (15 credits)
This unit explores the two main strands of sports marketing: the marketing of sport at both the professional and grassroots levels and marketing through sport, including the use of sports sponsorship as a vehicle for building brands. The first part of the unit will introduce students to key marketing theories and how they relate to the unique case of sport. In particular, it will explore sport consumer behavior, segmentation, products and brands in sport, pricing, and marketing communications.
The second part focuses on marketing through sport, examining the theory and practice of sports sponsorship. Throughout the unit, students will examine contemporary case studies from a range of sports and countries, reflecting the diverse and global nature of sports marketing.
Sport Business and Management (15 credits)
Focused on the application of mainstream business and management concepts to sport, this unit will introduce students to the key debates and theoretical and practical approaches to sport business and management. Students will explore areas such as HR management, strategic analysis, marketing, public relations, and risk management within a sports context.
International Strategic Management (15 credits)
The primary aim of this unit is to help students formulate and implement strategy at company and business unit organizational levels. A ‘strategy’ is a plan of action designed to meet objectives (the ‘game-plan’), while ‘management’ is concerned with the implementation of the ‘game-plan.’ There needs to be a seamless fit between these two, but often there is not.
The unit’s focus is on two key organizational areas: how should a CEO build their company/organization going forward? And how should a general manager build the business going forward? The importance of employing three different mindsets (the industry analyst, implementer, and academic) to help make better decisions is also explored.
Sport Law (15 credits)
Introducing students to the key debates, concepts, and theories within this area of study, this unit will explore the theoretical and practical application of law to sport. Themes covered could include the governance of sport; the operation of the Court of Arbitration for Sport and lex sportiva; Olympic law; the regulation of doping and match fixing; stadium and spectator regulation; commercial and intellectual property protection; and the control of violence.
Critical Perspectives in Entrepreneurship (15 credits)
This unit will critically explore the drivers of entrepreneurship in multiple contexts: economic, social, political, and geographical. Students will consider the issues of intersectionality and demography in relation to the study of entrepreneurs while also looking at links to sustainability, innovation, and alternative growth. Typical themes include entrepreneurship theory; policies, institutions, and national systems supporting entrepreneurship; civic and third-sector entrepreneurship; and the dark side to entrepreneurship.
Methodological Approaches to Research (15 credits)
This unit will explore critical thinking, reflective writing, and other study skills, including analysis and referencing. Distinguishing the key debates in the philosophy, ethics, and epistemology of science to justify the relationship between philosophical approaches and choices of qualitative and quantitative methods is examined.
Having determined how the research is relevant to the topic, formulating an appropriate methodology and research question to investigate is required.
Professional Project (60 credits)
This unit involves conducting an in-depth research project on a chosen area of study, bringing together and employing all the skills learned in previous units. Successfully completing this unit will result in clear links drawn between the literature in the field and the development of research objectives and design of a clear conceptual framework. Moreover, the collection, presentation, discussion, and appraisal of data is evaluated; and an overall reflection academically and professionally is required.
Please note: These units are subject to change and unit order is dependent on intake.
To enroll in the course, you will need the following:
A UK honors degree (2:2 minimum) or an international equivalent
Relevant professional experience (usually a minimum of three years) and/or qualifications in a relevant field
If you’re applying with non-UK qualifications, you can find further information for international students on the school’s international website.
These typical entry requirements apply to the 2020-21 academic year of entry (September 1, 2020 to August 31, 2021) and may be subject to change for the 2021-22 academic year (September 1, 2021 to August 31, 2022).
Certificate and/or transcripts evidencing your academic and/or professional qualifications (e.g., degree certificate)
Evidence of English language proficiency for non-native English speakers (e.g., IELTS or free Pearson English test results)
A passport photo of yourself
A personal statement detailing your motivations for studying your chosen course with Manchester Metropolitan University Global Online
Once submitted, the school will assess your application and decide whether it can offer you a place in the course. This is usually within five working days of all required documents being uploaded.
English language requirements
Applicants whose first language is not English (and whose first degree was not taught in English) are required to produce evidence of English language proficiency. Manchester Metropolitan provides a free Pearson English test to all applicants if required, which can be requested from your enrollment advisor during the application process.
With flexible payment options, Manchester Metropolitan has made paying for your program, and your professional development, as easy as possible.
It offers you the option to pay unit by unit, pay the full fees upfront, or pay via a sponsor. No matter what payment option you choose, it accepts all usual online payment methods in any currency via a highly secure Flywire payment portal.
Fees for the 2020-21 academic year of entry (ending August 31, 2021):
Unit fee: $1,129*
Program fee: $13,548.04
*Fee based on 15 credits per unit
Note: Currency exchange rates are based on various public sources, are provided for information purposes only, and are subject to change without notice
About Manchester Metropolitan University
Manchester Metropolitan University is an innovative and modern university based in one of the most diverse cities in the world.
Located in the heart of multicultural Manchester, it takes an international and inclusive approach to learning, and believes higher education should be accessible to all. Its Global Online courses are designed with this ambition in mind and are focused toward being relevant and beneficial to anyone with the will, ability, and determination to succeed — wherever they are in the world.
The programs combine expert-led theory with practical application that aims to help students advance their career — and are all delivered through a 100% virtual learning environment that facilitates collaboration with students from across the world.
Accreditation and ranking
Manchester Metropolitan University is home to a triple-accredited business school:
The Association to Advance Collegiate Schools of Business (AACSB)
European Quality Improvement System (EQUIS)
The Association of MBAs (AMBA)
The extent of its accreditations is reflected in the practical and applied nature of its curriculum and fosters innovation in its approach to business and management education.
The university’s excellent links with professional bodies also ensure that as a student of the Business School, you are benefiting from exposure to these leading professional bodies and assured that your learning is relevant and up to date for the needs of industry standards.
Additional affiliations include:
The Association of Chartered Certified Accountants (ACCA)
Business School Impact System (BSIS)
Chartered Insurance Institute (CII)
The Chartered Institute of Marketing (CIM)
The Chartered Institute of Management Accountants (CIMA)
The Chartered Institute of Personnel and Development (CIPD)
The Chartered Institute of Public Finance and Accountancy (CIPFA)
The Chartered Institute of Public Relations (CIPR)
The Chartered Institute of Purchase and Supply (CIPS)
The Chartered Management Institute (CMI)
Institute of Chartered Accountants in England and Wales (ICAEW)
The Institute of Chartered Accountants of Scotland (ICAS)
The Institute of Leadership and Management (ILM)
The Institute of Enterprise and Entrepreneurs (IOEE)