The International Marketing MSc offered by the University of Sussex focuses on digital marketing, customer relationships, and consumer psychology in an international business context.
Taught 100% online and accredited by the Chartered Institute of Marketing (CIM), this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.
This course is focused on digital marketing within a global marketplace. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.
Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalized environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects, and analyze data within a marketing context.
Teaching is focused on real-world case studies and examples. Many University of Sussex academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers.
The international focus of the course is further enhanced by modules including Global Marketing Management; Global Consumer Behavior; International Business and Market Strategy; and International Branding and Communication Strategy.
Core modules are designed to develop your strategic, analytical, management, and consultancy skills. Each module lasts seven weeks, with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours of study time per week.
This module focuses on what being globally market-oriented really means in practice. It aims to develop knowledge of the theories, concepts, models, techniques, and current best practice for developing and implementing marketing in a globalized environment.
Global Business Environment
This module explores how businesses operate within global environments; reviewing the scale, scope, and trends in international business activity; and evaluating the methods organizations use to assess, enter, and develop nondomestic markets.
Global Consumer Behavior
This module will develop your understanding of theories and concepts drawn from research in marketing psychology and how these shed light on consumers’ motivations and behaviors.
This module provides an overview of the decisions and stages of the marketing research process, giving you a clear appreciation of the importance of marketing research, research processes, and the approaches and techniques used.
This module investigates the relationship between organizations and their stakeholder groups, and the social accountability and responsibilities that a corporation holds toward its different stakeholders.
Marketing Analytics & Metrics
This module introduces some principal methods for analyzing data, both qualitative and quantitative, related to various aspects of marketing. The aim is to improve the quality of marketing decisions by grounding them in metrics.
International Business and Market Strategy
In this module, you will develop the key skills and tools for strategic analysis. You will learn how to analyze organizations within the macro and competitive environments, as well as an organization's own resources and capabilities.
Business Analysis Tools & Managing Consultancy Projects
This module aims to improve your consultancy skills, enabling you to provide practical advice that works for your current or future workplace or clients.
International Branding & Communication Strategy
This module explores the challenges of marketing within a global context and aims to develop your understanding and ability to deliver marketing and communications strategies and campaigns to both domestic and international/cross-cultural markets.
This module provides a critical understanding of the key concepts and fundamental challenges of digital marketing; the impact of the internet and digital technology on the traditional marketing mix; how digital technology impacts marketing strategies and consumers; social media; customer relationship management (CRM) systems and customer-first approaches; and the challenges and changes marketers will face as future technology develops.
Analysis and Consultancy Project Part 1 & 2
This module enables you to put into practices the skills and knowledge gained from your degree on a project of your choosing. This can be directly related to your workplace, delivering value directly to your employers. You will develop the practical and analytical skills needed to provide consultancy services from both within a business unit and as an external partner.
The Analysis and Consultancy Project module is worth 30 credits and involves 14 weeks of study in total. Part 2 must be studied directly after part 1 without taking any breaks.
A lower second-class (2.2) undergraduate honors degree or above from any UK university or international equivalent is required for admission.
Students with relevant professional experience will also be considered for entry to this course.
English language requirements
Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (academic) Standard level (6.5 overall, including at least 6.0 in each component).
Tuition and fees
Cost per module: $1,261.16*
Course fee: $15,120.76
Course fees will remain fixed for 24 months from the student’s first enrollment. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).
*Modules 1-10 cost $1,261.16. Module 11 is a double module that can be paid in two parts: $1,261.16 and $1,247.96
Note: Currency exchange rates are based on various public sources, are provided for information purposes only, and are subject to change without notice
About the University of Sussex
Founded in 1961, the University of Sussex has a longstanding reputation for providing world-class education to all. Its distance learning courses give you the opportunity to study at Sussex from wherever you are in the world.
Sussex is a research-intensive university, attracting leading academics and students from over 100 countries worldwide. It challenges convention, fostering radical and progressive ideas to provide students with a distinctive education experience.
The aim of the University of Sussex is to enhance students’ lives and provide them with the tools to make their own contributions to the world.
Accreditation and ranking
Several of the University of Sussex’s postgraduate degrees have received accreditation or certification from recognized professional bodies, boosting the employability of its students by allowing them to achieve professional status in their chosen field more quickly.
The University of Sussex International Marketing MSc is accredited by the Chartered Institute of Marketing (CIM), the world’s largest organization for marketing professionals. The CIM provides globally recognized qualifications and membership for marketing professionals. This accreditation means the Sussex International Marketing Masters meets the industry standard the CIM expects of professional marketing qualifications.