MyLab Marketing contributes to student success

In Fall 2017, Professor Catherine Cuckovich from Oakland University in Rochester, MI, partnered with Pearson to investigate the impact of MyLab™ Marketing and Principles of Marketing by Kotler and Armstrong on student success in her Principles of Marketing course.

MyLab Marketing contributes to student success

In Fall 2017, Professor Melodi Guilbault from the New Jersey Institute of Technology in Newark, NJ, partnered with Pearson to investigate the impact of MyLab™ Marketing with Marketing: An Introduction by Armstrong and Kotler on student success in her Principles of Marketing course.

MyLab Marketing contributes to student success

In Fall 2017, Professor Sanjay Sisodiya from the University of Idaho in Moscow, ID, partnered with Pearson to investigate the impact of MyLab™ Marketing for Principles of Marketing by Kotler and Armstrong on student success in their Marketing course.

How MyLab Marketing contributes to student success

In Spring 2018, Pearson partnered with Professor JoAnn Atkin from Western Michigan University in Kalamazoo, MI, to investigate the impact of MyLab™ Marketing for Marketing: An Introduction by Armstrong and Kotler on student success in her Principles of Marketing course.

How MyLab Marketing contributes to student success

In Fall 2018, Professor Rebecca Reczek from Ohio State University partnered with Pearson to investigate how MyLab™ Marketing for Principles of Marketing by Kotler and Armstrong impacted student performance in her Principles of Marketing course.

How MyLab Marketing contributes to student success

In Fall 2018, Pearson partnered with Professor Karen Loveland from Texas A&M University – Corpus Christi in Corpus Christi, TX to determine whether Mylab™ Marketing for Marketing: Real People, Real Choices by Solomon positively impacted student success in her Principles of Marketing course.

In spring 2018, Pearson worked with Lecturer Donald Fisher at Dixie State University in St George, UT to investigate whether the use of Revel Marketing by Solomon, Marshall, and Stuart helped students succeed.