• Reach new learners in the digital transformation of higher education

    by Matt Celano

    Adult learner on laptop, working from home

    Institutions around the world were forced to take their higher education programs online in 2020, whether they were ready to or not. And although 33% of postsecondary school administrators plan to continue offering online course options after campuses reopen, many institutions are still hesitant about adopting this new digital-only learning environment.

    It’s important to remember, however, that the global pandemic impacted nearly 1.6 billion learners and has changed the way we learn, work, and connect with each other — forever. How learners search for and engage with brands has shifted, and the type of online learning programs they’re looking for reflects that. Google recently reported an increase in the use of “online” as a modifier when people search for specific programs (e.g., online MBA instead of MBA). That’s because this type of learning environment is the new expectation for learners today.

    And as a response to COVID-19, learners are focused on programs that can help them upskill and reskill quickly, with 18% of the 162 we surveyed looking for a special skill and 23% looking for a shorter alternative to a degree. Pearson Pathways anticipated this need and it’s why we included courses as part of our portfolio strategy from the start.

    Unlike universities that now need to create and market courses individually to meet demand, Pathways has already done this and is able to provide learners with options that support their goals and are delivered in a format that’s familiar to them given the new way we learn and work.

    Online education is the future of learning

    Consider this: Enrollment increased at primarily online institutions 7% during spring 2021, compared to 5% in spring 2020, which means demand for online programs is on the rise. We all need to be ready for what this means for the future of higher education. If your institution has taken an active role in this digital transformation, there are ways you can support others as they do the same. Start by asking them the following questions:

    How are you currently engaging with learners, and what can you do differently?

    Are you doing enough to reach a diverse set of learners by looking outside your geographic areas and normal admissions territory?

    What is your online learning strategy, and are you prepared to take on-campus programs online? If not, what are your next steps to make that happen?

    Pearson Pathways was designed with today's learner in mind

    At Pearson, we work closely with our institutional partners to ensure that they have the information and resources they need to be successful as they begin to offer more online courses to learners around the world. One way we do this is through Pathways: the first global online enrollment advisor.

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