Business Essentials, 11th Global Edition

New Features

• Entrepreneurship and New Ventures boxed features touch upon entrepreneurs who have really made a difference, some in large firms, others in smaller start-up companies. New Entrepreneurship and New Ventures boxes include lessons from Chinese retail giant Alibaba, New York-based Shake Shack, and Harmless Harvest coconut water.
• End-of-Chapter Features, designed to help students review and apply chapter concepts and build skills.
• Summary of Learning Objectives offers a quick guide for students to review the major topics covered in each chapter.
• Key Terms with page references help reinforce chapter concepts.
• Questions and Exercises include a set of questions for review, questions for analysis, and application exercises that test students understanding of the chapter topics.
• Building a Business: Continuing Team Exercise is designed for student teams to develop business plans cumulatively from the ground up, chapter-by-chapter, throughout the course. Each chapter-ending assignment directs teams into discussions and applications of that chapters contents as they apply to their teams business plan.
• Exercising Your Ethics exercises ask students to examine an ethical dilemma and think critically about how they would approach and resolve it.
• Team Exercises present students with a business situation and provide action steps that guide them through the team activities.
• Cases challenge students to apply the chapter content by responding to a set of questions about the practical business situation presented in the chapter-opening case as well as an additional case.
• At the end of each part, a Crafting a Business Plan exercise guides students through the steps of creating a business plan related to the topics covered in those chapters.
  
  

Table of Contents

Part 1: The Contemporary Business World

1. The U.S. Business Environment

2. Understanding Business Ethics and Social Responsibility

3. Entrepreneurship, New Ventures, and Business Ownership

4. Understanding the Global Context of Business

Part 2: Managing the Business

5. Managing the Business

6. Organizing the Business

7. Operations Management and Quality

Part 3: People in Organizations

8. Employee Behavior and Motivation

9. Leadership and Decision Making

10. Human Resource Management and Labor Relations

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

11. Marketing Processes and Consumer Behavior

12. Developing and Pricing Products

13. Distributing and Promoting Products

Part 5: Managing Information for Better Business Decisions

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information

Part 6: The Financial System and Issues in Financial Management

16. Understanding Money and the Role of Banking

17. Managing Business Finances

Appendices

Appendix I: Risk Management

Appendix II: The Legal Context of Business

Appendix III: Managing Your Personal Finances

Appendix IV: Unions and Labor Management

Glossary

Index

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