If you're an educator
Description
Present five major themes using a clear and compelling customer-value approach
The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing process model builds on five major customer value and engagement themes:
- Creating value for customers in order to capture value in return
- Engaging with customers using today’s digital and social media
- Building and managing strong, value-creating brands
- Measuring and managing return on marketing
- Fostering sustainable marketing around the globe
Keep in touch with us
Sign up to Pearson's Product Updates
If you don't want to miss out on our most recent publications and updates on products and services, please sign up to our product updates. You will receive updates tailored to what you teach.