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Business in Action, 9th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Business in Action remains the premier textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world.

Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So you can focus on what's important: developing the skills today's business leaders are looking for.

Published by Pearson (September 15th 2020) - Copyright © 2020

ISBN-13: 9780135636459

Subject: Introduction to Business

Category: Introduction to Business

Overview

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES
10. Employee Motivation
11. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT
12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution

PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets

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