Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 17th edition
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Strategic Management helps you build the required skills to develop your own cutting-edge strategies and gain competitive advantage for any type of business. These skills are essential for the challenges of today's economy. Capturing the complexity of the current business environment, the text delivers the latest skills and concepts with unrivaled clarity, helping you develop your knowledge with skill-developing exercises.
This text offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability. Thoroughly updated and revised with current research and examples, the 17th Edition will help you effectively formulate and implement sustainable business strategies.
Published by Pearson (March 18th 2019) - Copyright © 2020
Category: Strategic Management
Table of contents
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
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