Entrepreneurship: Starting and Operating A Small Business, 5th edition

  • Steve Mariotti, 
  • Caroline Glackin

Your access includes:

  • Search, highlight, and take notes
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

4-month term, pay monthly or pay $43.96

Learn more, spend less

  • Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Special partners and offers

    Enjoy perks from special partners and offers for students

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place


Entrepreneurship: Starting & Operating A Small Business untangles the complex economic, financial and professional considerations surrounding business ownership and operations. Balancing real case studies with thoughtful instruction, the text helps you develop a business plan step by step. This approach allows you to internalize different aspects of business ownership at a self-guided pace.

The 5th Edition features substantially revised content and cases. With this text, you'll be well equipped to start drawing up a business plan immediately, enhancing your experience both in and out of the classroom.

Published by Pearson (February 25th 2019) - Copyright © 2020

ISBN-13: 9780135637975

Subject: Entrepreneurship

Category: Entrepreneurship: Starting and Operating A Small Business


1. Entrepreneurs and Entrepreneurship
2. Pathways to Success: Processes and Instruments
3. Creating Business from Opportunity

4. Exploring Your Market
5. Developing the Marketing Mix and Plan
6. Smart Selling and Effective Customer Service

7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statement to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy and Tactics

11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, and Ethical Practices

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

1. BizBuilder Business Plan
2. Resources for Entrepreneurs
3. Useful Formulas and Equations

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.