International Business: A Managerial Perspective, 9th edition

  • Ricky W. Griffin, 
  • Michael Pustay

Your access includes:

  • Search, highlight, notes, and more
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Learn more, spend less

  • Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew


International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of international business, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.

The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, you'll be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.

Published by Pearson (September 15th 2020) - Copyright © 2020

ISBN-13: 9780135639061

Subject: Management

Category: International Business


1. An Overview of International Business 
2. Global Marketplaces and Business Centers 
3. Legal, Technological, Accounting, and Political Environments 
4. The Role of Culture 
5. Ethics and Social Responsibility in International Business 

6. International Trade and Investment 
7. The International Monetary System and the Balance of Payments 
8. Foreign Exchange and International Financial Markets 
9. Formulation of National Trade Policies 
10. International Cooperation Among Nations 

11. International Strategic Management 
12. Strategies for Analyzing and Entering Foreign Markets 
13. International Strategic Alliances 
14. International Organization Design and Control 
15. Leadership and Employee Behavior in International Business 

16. International Marketing 
17. International Operations Management 
18. International Financial Management 
19. International Human Resource Management and Labor Relations 

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.