Practice of Public Relations, The, 14th edition
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Overview
Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares you for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style.
The 14th Edition includes recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Published by Pearson (September 15th 2020) - Copyright © 2020
ISBN-13: 9780135641224
Subject: Marketing
Category: Public Relations / Marketing
Overview
PART 1: EVOLUTION
1. Defining Public Relations
2. The History and Growth of Public Relations
PART 2: PREPARATION/PROCESS
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research
PART 3: THE PUBLICS
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Diversity Relations
14. International Consumer Relations
PART 4: EXECUTION
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a Career
APPENDICES
A. PRSA Code of Ethics: Preamble
B. PR Council Code of Ethics and Principles
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