Secure Checkout

Practice of Public Relations, The, 14th edition

  • Fraser P. Seitel

Your access includes:

  • Search, highlight, notes, and more
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Looking for your MyLab or Mastering eTextbook? Find it hereOpens in an new tab

Learn more, spend less

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew

Overview

Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares you for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style.

The 14th Edition includes recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Published by Pearson (September 15th 2020) - Copyright © 2020

ISBN-13: 9780135641224

Subject: Marketing

Category: Public Relations / Marketing

Overview

PART 1: EVOLUTION
1. Defining Public Relations
2. The History and Growth of Public Relations

PART 2: PREPARATION/PROCESS
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research

PART 3: THE PUBLICS
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Diversity Relations
14. International Consumer Relations

PART 4: EXECUTION
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a Career

APPENDICES
A. PRSA Code of Ethics: Preamble
B. PR Council Code of Ethics and Principles

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.